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Looking out for the Best Influencer Marketing platforms to help you in your marketing operations? But before we get started on this article on Influencer marketing platforms, let's have a small overview of Influencer marketing and How does it work?
So, let's get started!!!
What is Influencer Marketing?
Influencer marketing is a great way to reach relevant audiences on social media and drive brand awareness, engagement, and conversion. It’s also a channel that continues to grow in popularity every year. In fact, a recent report from Uplift explains that the global influencer market is now worth more than $1 billion, so why not use Influencer marketing and leverage this excellent marketing strategy?
As such, it’s no surprise that marketers are using these “micro-influencers” to help promote their products and services. But why is influencer marketing effective? Let's take on that aspect as well.
How Effective Influencer Marketing is?
When it comes to influencer marketing, people trust recommendations from their peers more than any other type of marketing. In fact, 94% of consumers say that word-of-mouth is the most important form of advertising. And it makes sense. After all, you’re more likely to trust someone’s genuine opinion about a product than a contrived ad that only shows you the positives of said product. That’s why influencer marketing is so effective.
By tapping into trusted individuals to promote your product, you’re increasing the chances that their followers will actually purchase your product. Good news, too – influencer marketing isn’t just effective when it comes to sales. According to Hubspot, it’s also effective at increasing brand awareness, and engagement, and improving your overall online reputation.
How to Find the Right Influencers for your Campaign?
The first step to influencer marketing is finding the right influencers for your campaigns and influencer partnerships. To do this, you’ll first want to understand your target audience and what they’re looking for in their social media feeds. For instance, if you’re trying to reach millennials, you probably don’t want to partner with someone in their 60s. After all, millennials are a very different group.
And all this process can be made without any hassle by using influencer marketing platforms, below mentioned are some of the best influencer marketing platforms that can help you in your upcoming influencer marketing campaigns.
Best Influencer Marketing Platforms to Upscale your Influencer Campaigns
Here is a list of Influencer Marketing Platforms that can help you with a number of options while offering a wide range of other features as well.
Upfluence is a tool that provides information on many influencers' accounts. For those already well-versed in influencer marketing, Upfluence is a complex platform that may be off-putting for beginners. Upfluence offers a whole set of excellent features in terms of eCommerce tools, Influencer discovery, influencer analysis, influencer payments, campaign analytics, and much more. Upfluence can help you with finding influencers across different platforms like Instagram, Youtube, Twitch, Twitter, Pinterest Tiktok, etc. Some of the key features include:
- Influencer Search with 20+ advanced filter criteria.
- Influencer Outreach, this feature basically refers to contacting Influencers.
- Campaign Management.
- Campaign Analytics is available in order to measure performance & ROI.
Upfluence Pricing Plan
Upfluence offers 3 different pricing plans:
- Upfluence Growth Plan
- Upfluence Scale Plan
- Upfluence Enterprise Plan
The pricing isn't available as of now, but you can contact their team to get the prices while exploring around all the features.
2. Creator IQ
An influencer marketing platform that uses AI to pinpoint the correct influencers and provide comprehensive reporting, CreatorIQ is a comprehensive, end-to-end solution for big brands and marketing firms. Although you can't see its rates publicly, you can gauge them by looking at its customers, which collectively make roughly $100 million a year – this provides you with a sense of the price range.
Creator IQ offers some other services as well including:
- Creator CRM
- Creator Approval
- Campaign Management
- Ecommerce& attribution
- API integrations
- Reports and Insights
Creator IQ Pricing Plans
Creator IQ will help you in getting along with some excellent services, but they don't have their pricing plans mentioned, in order to get along with the pricing plans, you need to contact CreatorIQ team while giving some basic information and you'll be contacted by a Platform Specialist.
Influencify is actually great in terms of eCommerce, if you are someone who is looking forward get along with eCommerce operations and related influencer marketing operations, Influencify is all set for that. Influencify has a huge network of 34+ Million influencers that can be a huge leverage for all your potential eCommerce marketing-related needs, they have been mentioned as one of the best performance-based influencer marketing platform specifically for ecom.
In addition to that, they offer an API integration with TikTok, Youtube, and Instagram which makes it an excellent choice overall to move on with. They also have a bunch of free tools for your marketing operations, these include:
- Niche Instagram/Tiktok Influencers
- Instagram/Tiktok Location Search
- Instagram/Tiktok ER calculator
- Youtube Email Finder
- Email Finder and much more.
Influencify Pricing Plans
Influencify offers 3 different pricing plans including the free plan, these plans include:
- Influencify Free Plan: The free plan gives 5 credits and gives access to influential followers, the analyzer, and 5 credits.
- Influencify Business Plan: The business plan costs $499 and gives 400 credits along with unlimited public campaigns, content creation campaigns, pay-per-product, and much more.
- Influencify Agency Plan: The agency plan costs $799 and gives 800 credits along with all the features that were offered in the Business plan, with some additional features including sub-accounts and team members. So, if you are a medium to large scaled business that seeks to get along with the full potential of Influencer programs, the Agency plan can be an excellent choice to get along with.
Tubular Labs offer a whole bunch of tools when it comes to tools for marketing operations, this basically includes Tubular Intelligence, Audience rating, Consumer insights, and DealMaker. You can use Tubular for multiple use cases including Influencer identification, content strategy, Ad sales & Brand Partnerships, and consumer market & intel. In addition to all that, if we look into the numbers, Tubular has some great data in terms of 11 Billion videos across social media platforms, 9 Million videos being updated on daily basis, along with 2 Billion consumers covered in terms of engagement and much more. Tubular covers social media platforms like Instagram, Youtube, Twitch, Twitter, Facebook, etc.
Tubular does not have any pricing plan mentioned, but you can book yourself by clicking on the “Request Demo” button.
Creator.co started as a marketplace for small businesses and micro-influencers. This notion has since been outgrown. Although the platform still has a large database of influencers and a community of over 130,000 creators, it is still a lot like a marketplace. If we look into the features offered by Creator.co, some of them are mentioned below:
- Managed Services
Creator.co Pricing Plan
Creator.co offers 2 different segments including the Brand Pricing and Agency Pricing, both of these are tailored as per the brand or agency needs.
Brand Pricing: Creator.co offers 4 different pricing plans under the brand category, these include:
- Self-Serve costs $460/month
- Start-up costs $1640/month
- Trailblazer costs $2440/month
- Bespoke costs $3240/month
Agency Needs Pricing: There are 3 pricing plans available under this category, which include:
- Boutique Plan costs $4995+/year
- Powerhouse Plan costs $ 9995+/year
- Global Plan costs $19,995+/year
Grin aims to develop long-term connections with influencers through its platform. Grin has been a popular choice among large ecom companies including Loreals, Brooks, MVMT, and many more. Grin believes that influencer marketing should be grounded in trust between an influencer and a company. Grin serves as an alternative to in-house influencer marketing for large e-commerce businesses, many of whom prefer to handle such marketing themselves and employ marketing experts. Grin works with Instagram, YouTube, and TikTok, among other things.
Grin offers multiple tools that can help you work and manage multiple influencer marketing operations such as:
- Relationship management
- Reporting & Analytics
- Content Management
- Product Seeding
- Discover and Recruiting
Grin does not have any pricing plan mentioned on their website, but you can get yourself a demo booked by clicking on the “Get a Demo” button.
Aspire can be an excellent choice when it comes to Influencer discovery, it offers access to marketplaces to make your way around potential influencers while getting along with some great tools and everything else required as per your marketing needs. Some of the key features delivered by Aspire include:
- Influencer discovery
- Relationship Management
- Measure ROI
- Content Creation
- Shopify Integration
Aspire does not offer pricing plans, but you can request an Aspire demo in order to get along with the tools and features offered by Aspire.
Traackr can be considered among some of the influencer marketing platforms with some large companies in their bag. They have got some of the big clients like Loreal, Michelin, Wella, etc. Some of the use cases delivered by Traackr include Organic Campaigns, Paid Campaigns, Affiliate programs & Social commerce, Influencer discovery & getting along with coordination aspects as well.
Here are some of the features offered by Traackr that can help marketers:
- Influencer Discovery
- Campaign management
- Program Management
- Market Benchmarking
- Social Commerce
Traackr Pricing Plan
Traackr does not have any pricing plan mentioned on their website but you can contact the Traackr team using the Talk to us button mentioned on their official website.
Why are Marketers using Influencer Marketing Strategies?
Influencer marketing is one of the fastest-growing online marketing strategies. It allows brands to reach audiences who are highly engaged with their products and services. Influencers have a huge impact on consumers’ decisions. By choosing the right influencers, you can increase your brand's visibility and improve conversions.
One of the biggest advantages of influencer marketing is authenticity. Brands can only truly connect with potential customers if they know their needs and expectations. This is why it's important to work closely with influencers to ensure that your content aligns with their target audience.
Another benefit of influencer marketing is cost-effectiveness. There are many ways to promote your brand without spending a lot of money. For example, Influencers can do a live review or create an editorial post that shares your product or service details. You can also collaborate with them on other projects such as an event or contest. All these options can help you generate leads and build trust with your target audience.
Top FAQs on Best Influencer Marketing Platforms 2022
Where can you connect with Influencers for marketing and brand promotions?
You can use multiple influencer marketing platforms including the creator.co, Influencify, Aspire, creatorIQ, and many more. Some of these marketing platforms offer monthly or yearly pricing plans, whereas, for some of them, you can either book a demo or request pricing.
How much does a micro-influencer make?
Basically, Micro-influencer refers to influencers with followers ranging from 10k to 30-40k, the average charge taken by them is around $800 to $1000 per post. Well, these prices may change depending on the engagement, popularity, etc.
What is an Influencer Marketplace?
An influencer marketplace is a website that connects marketers with influencers. Marketers typically post a job listing asking influencers to work on their behalf, and influencers are often compensated for their efforts. Influencers can promote the product or service they’re working with by posting photos, videos, or blog posts.
Which is the Best Influencer Marketing Platform for me?
The answer to this question completely depends on your business needs along with the features you might be looking forward to. Some of the marketing platforms mentioned above are excellent choices for ecom sellers (Shopify, etc.), whereas if you are someone who is a marketer and seeking more in terms of other marketing operations, you can look out for them.
You can make the choice of the best Influencer marketing platform based on pricing plans, as some of them offer pricing plans, otherwise, you can contact their team and work accordingly with these Influencer marketing agencies/platforms. No doubt that the Influencer marketing industry is on exponential growth and if started at this stage, you might better ROI in the long run.