Still wondering about how to drive traffic to your affiliate website/platform? Well, with so many strong competitors around, driving the right affiliate traffic is quite a tedious task. But it's not impossible either, the right strategy always works, let's dive in!
Have you started a new blog in 2023 and looking forward to monetize it? If yes, affiliate marketing is your answer. But is it so easy to start affiliate marketing? And more importantly, why just affiliate marketing for website monetization?
To get into the basics first, affiliate marketing is a popular marketing technique through which a website owner earns commission for selling a brand's product or services on their website. It's as same as the age-old shopping era, where brick and mortar shop owners used to get commission from a brand if they were able to sell out their products.
The only difference over here is, website owners get a unique link or code of the product (not the product itself) that they can share on their website. And when a visitor clicks on that link and makes a purchase, the owner gets the commission from the brand. At the end of the day, it's a win-win situation for both the website owner and the brand.
But, how can you take advantage of affiliate marketing? And if you have opened a new blog and have just a limited traffic, can you even step into Affiliate marketing? Let's check it out below!
What is the Importance of Website Traffic to Affiliate Marketing?
Now that you have explored how huge the affiliate marketing industry is, the next thing you need to know is – how can you get started.
You bought a domain – alright
You worked on your whole website development part – great
You even explored the best high ticket affiliate program to advertise – awesome
But what about people? How will you drive high-quality visitors to your site?
When it comes to affiliate marketing, the only way you will be able to earn huge commissions is by getting high-quality traffic to your site. If even a percent of this traffic converts (bring a few sales) to you, you will earn good dollars. And if the traffic doesn't convert at all, you will have to do the tweaking. For that reason, below we have listed out eight proven strategies through which you can drive quality traffic to your website for higher conversions!
8 Best Ways to Drive Traffic to your Affiliate Website
High-quality Blog Posts
High quality blog posts are the best way to drive converting traffic to your affiliate website. Visitors out there, whenever before buying any product, the first thing they do is search it out on search engines. And if you own a website, and you have displayed informative content related to that product, the visitor will undoubtedly read it out.
Whatever the content may be of the blog post – a how-to guide, tips and tricks, best practices, video, or anything; the visitor will check out your expertise in that product. Hence, make sure to create original pieces that offer more value to the visitor so that they would give your website space good attention. Also try to create evergreen content, so that if ever in future, the brand adds new features to the product, you will just have to repurpose a section of the blog, and not the whole content.
One of the best blog types, many visitors give more attention to is – product reviews. So, before promoting any product to your website, if you get a tiny chance to buy the product for yourself, DO IT.
While writing the blog, make sure to add relevant images and also your honest product usage experience. Emphasize how the product helped you, and if there are any type of downsides you have faced, share that as well.
Unbiased and honest product reviews always work best, because it does not just builds trust in the reader's eye, but even your content will stay unique.
However, do remember that while you write any product review, don't sound salesy at all. Instead, add affiliate links to the blog post naturally, and always communicate with your reader in the comments section, if they have raised any product-related queries.
Search Engine Optimization
After you are done preparing blogging strategy for your affiliate marketing website, the next thing you must go for is Search Engine Optimization (SEO). As simple as it sounds, SEO means to make your content visible to search engines so that they can show it to the right audience when the visitor is looking out for the product. Basically, by the help of SEO you will be getting more organic traffic which means more high-quality leads that will convert.
Over here, you will be optimizing every webpage of your website so that each will rank higher in SERPs.
By optimizing, we mean you will have to follow three crucial steps. At first, you will have to explore what your target audience are actually looking for – specific keywords. If you got to know the keyword, the next thing you will have to do is perform keyword competition analysis. If the keyword is highly competitive, the chances of your web page ranking gets difficult.
But, you can always change the game. And for this, you will have to insert the right keywords naturally in the title and main content of your blog posts. From meta-description, meta title, image alt tags, to H1/H2 tags, everything should be SEO optimized.
Note that: SEO takes time, be patient, stay consistent with your SEO strategies, and you will undoubtedly ace your game!
Social Media Marketing
In 2023, it's no brainer how powerful social media is, and if your target audience is already there, why are you hesitant to step in there?
Yes, you can do affiliate marketing with your social media sites as well. Simply create a social media account for your website, reach out to people who are already doing well in your niche, look after their strategies. Next, make sure to connect to people who will need the product you will be promoting (your target audience).
One best way to interact with people on social media is by joining groups – be it Facebook or LinkedIn. Talk to the community around, help them with their queries, and grab their attention. But while helping them, make sure you are promoting your product with your AFFILIATE LINK only. Orelse, add a link to your website on your profile.
Yet another best way to do social media marketing, is sharing your informative blog posts (that contains affiliate links) to the audience. You can even create a sponsored post (a bit of investment required) and the social media channel will then advertise your blog to the right target audience quickly.
Promotion and Giveaways
Now that you have explored the ins and outs of social media for affiliate marketing, next comes one more hidden gem – promotions and giveaways. And trust us, audiences out there love freebies. So the more you will be starting a giveaway for your audience, the more chances to increase website traffic fast (obviously at a price).
Additionally, by the help of giveaway you can build an email list of your target audience – people who are really interested in your products, but aren't buying it right away because of affordability or any other related issues.
Next, you can even run promotional offers for your products or services. This offer can either be from the affiliate program, or from your own self. Usually brands offer these kinds of discounts during holidays or festivals – but it surely can boost your sales.
Yet another, from various ways to drive traffic to your website (affiliate website) or platform is through influencer marketing. If you are new to this, this type of marketing means a marketer taking help of a public figure to promote their affiliate products, and trust us – it works wonders.
All you have to do is find influencers who post content that can benefit your niche. If their contents are aligning with the product and services you will be offering, just reach out to them, do a partnership, and share your affiliate link.
If you have done promotions and giveaways, you already might have built an email database of individuals who are interested in your product/service. But, if not, you can collect emails of prospects through different email marketing softwares. Or you can also add a Subscribe link on your website's header and footer.
After getting a list, you can send a newsletter to these audiences about any new affiliate offers or promotions you have in your bucket. And always make sure to add your affiliate link to your newsletters naturally so that readers can tap on it quickly.
Moreover, you can even persuade your website visitors to sign up to your newsletters. In this way, apart from exciting offers you can also give readers free and valuable information in exchange. For example, an eBook, webinar, or a course.
If your website didn't get the right traction till now, yet another best thing you can do is reach out to more popular websites out there. The websites should already be posting blogs in your niche. Now, share relevant content to them, and make sure to add your profile and your byline to that website. If the site allows, always add your personal bio and a link to your website.
That being said, if any guest blogger requests you to guest post on your site, readily accept it. In this way, you will be getting additional traffic to your website, without even you working on any content.
Last yet the best and the quickest way to get high quality traffic to your affiliate website is through paid marketing. Now, there are three paid sources – PPC marketing, link and banner advertisements, and as mentioned previously, paid social media advertising. Through PPC your site will directly be marketed on other popular sites, and whenever any user clicks on it, you will have to pay for the same, but in exchange you will be getting quality traffic.
The other one, link and banner advertisements is very common in affiliate marketing. You can place product banners on any popular website, and if any visitor clicks on it, they will be redirected to your website.
FAQs on How to Drive Traffic to your Affiliate Website in 2023
Can I drive traffic to my affiliate website for free?
Yes, you can drive traffic to website for free through Search Engine Optimization, Social Media Marketing, and regular blog posting.
Is it too late to start affiliate marketing in 2023?
No, Affiliate is an evergreen industry where anyone can step into at any given time and can succeed quickly by utilizing the right marketing strategies.
Is affiliate marketing dead?
No, affiliate marketing is a booming industry which holds the potential to help any affiliate around $1000 a month from the comforts of their home.
How can I drive paid traffic to my affiliate website?
You can drive paid traffic to your affiliate website through PPC marketing, link and banner advertisements, and paid social media ads.
How to use social media for affiliate marketing?
You can use social media for affiliate marketing by posting relevant content, engaging with the right audience, doing giveaways and promotions.
What are the best affiliate marketing niches?
The best affiliate marketing niches of 2023 are technology, finance, lifestyle, health and fitness, fashion and beauty, pet care, and travel.
Final Verdict: Which Type of Traffic is Best for Affiliate Websites?
Needless to say, with so many competitors around, affiliate marketing has become tougher to step in. And just the way an affiliate marketer faces many issues in the initial days, so is the industry- the trends keep on changing every year. Hence, above we have tried to list out all possible ways through which you can drive traffic to your affiliate website.
Also read 👉 Why choose Affiliate Marketing for Blog Monetization?
Whatever method you choose, do remember that this is not a one-time thing. You will have to keep on changing your strategies according to market demands to get high quality traffic. Moreover, don't miss out on tracking your progress while you are opting for any strategies mentioned above. If not manually, you can always take help of website traffic tracking tools!
Lastly, stay consistent, grind hard, affiliate marketing will surely reap you best benefits!