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Dubai tourism witnessed the greatest traffic arbitrage event in recent memory from October 26-27, when affiliate networks, payment providers, arbitrage teams, and solo webmasters met at Festival Arena. This two-day KINZA Dubai affiliate marketing forum, organized by 360 KINZA, was held at Festival Arena, Dubai, on October 26-27.
From Russia to the CIS countries, the UAE, India, Israel, and other countries, hundreds of participants attended the forum. The conference included 25 world-renowned speakers, speed networking with companies, brands, and affiliate marketers in the expo zone, fun activities from sponsors, sealing deals, exchanging services, and the thrilling Aff-Shine Party at the end of the business program.
Dozens of company stands occupied the expo zone of over 7500 sq.m. PinUp Partners, Gagarin,1win Partners, ZaleyCash, Cryptadium, Ad Media Cards, and many other organisations had booths that were creatively and uniquely designed, giving the arena a stylish and majestic appearance.
Sports cars, suitcases filled with unique and expensive watches valued at over $2 million, contemporary art pieces, and more were on display to attract and engage conference participants. All exhibitors employed unique setups and marketing strategies to masterfully attract and reach out to conference participants.
“It is important to approach the organization structurally,– says Stase Blitz, CMO PIN-UP Partners. – Study the site itself and the visibility of the selected spot on the map, and request photo/video reports. Next, request data on the audience, understand what characteristics await you and then compare with the objectives of the strategy. Usually, based on this data, it is already possible to identify the most popular zones and add creatives to them. We draw inspiration and innovation from cool samples by Behance but most importantly, we analyze and read trendy reports of large agencies (it’s easy to google), as this helps us gain insight.”
What did the Speakers in KINZA Dubai Say?
The forum featured speakers from TraffBraza – Vera Soboleva and Alexandr Palyanychka – who talked about the advantages of using complex traffic sources such as ASO, Apple Search Ads, and SMS. Stefan Muehlbauer, Head of Business Development at Masters in Cash, talked about how to increase affiliate activation rates using established strategies, and Carl Weische, CEO of Accelerated, discussed his ideas for improving your current landing pages or sales funnels.
“We definitely feel that the demand for cryptocurrency is growing noticeably. At the same time, the arbitration community is actively developing and entering new markets, and the number of clients in this sector is constantly increasing”,– says Denis Rogachev, CEO of CRYPTADIUM. In his presentation, the speaker gave recommendations on how to accept payments in cryptocurrency and protect profits from exchange rate fluctuations, and Ton Weiss, co-owner of The Financial Summit, prepared a report, “Why Bitcoin is critical for marketing?”.
How KINZA 360 Took their Event to a Whole New Level?
KINZA 360 concluded the forum with a spectacular afterparty. Guests were informed to wear flashy outfits at the Aff-Shine party at Vice club, which was appropriately named. The theme of the party was “Sparkle,” and the “queen of the night” prize was awarded to Vika Baklanova of Traffic Devils.
In addition to networking, cocktails, an incendiary DJ set and a show, awards for two categories were held – “Best Speaker” and “Best Stand.” The host Ivan Zaiets announced the winners as Hen Kinan, the creator of the SHINEz platform, for the “Best Speaker” award; and 1win Partners for the “Best Stand” award.
Commenting on the award, Polina Malinovskaya, Chief Marketing Officer 1win Partners, said, “We try to do things in a way that no one has done before, using different techniques, styles and materials. Stands at the exhibition are also a source of powerful emotion for guests; therefore, being inspired by a beautiful project, we thought about how to make it functional and memorable”.
KINZA 360, the organizer of KINZA Dubai, had a difficult task in making the conference a success. “KINZA Dubai was our first forum outside of Eastern Europe. This is an invaluable experience that came at a difficult time for the global economy and the events management industry in particular”, – Den Lagutenko, owner of KINZA 360 and founder of the ADSbase holding, said. – “And we are happy that despite all the difficulties, the forum stood and was able to unite the arbitration community for two days in incredible Dubai. We will strive to become the market leader in affiliate marketing events around the world, steadily improving the level of our events. A great start in the right direction”.