5 Best Lead Generation Tactics That Convert For 2020

Do you know what lead generation is and who your leads are?

The people that get attracted to your products or service and are interested in buying them are your leads.

The process of attracting people to buy your products or services with smart tactics is called lead generation.

In this article, we will shared ✅ latest 5 Best Lead Generation Tactics that will help you to get more leads and convert them.

Don’t miss out on any of the strategies as you never know what may work for you and bring huge fortune.

There are many ways to generate leads, but most of the time, those leads vanish due to improper planning and lack of conversion ideas.

Some ways to generate leads could be social media, conferences but the most effective of all is your website.

You can do a lot of crazy things on your site to attract new leads and convert them right at that moment.

Why is the website the best lead generation source?

Because on your website, visitors can be asked to take actions like subscribing to your email list, sign up for a free e-book, or sign up to grab a free trial for 14 days or a month.

These fruitful actions are conversions. Having a website might attract visitors, but without a call to action, you will never be able to make conversions.


Ultimate List Of Top 5 Lead Generation Tactics

It all starts with a brilliant plan. But if you have just started, then you might need a helping hand. Creating an active lead gen requires effective tips that are simple to understand and execute.
Lead Generation Tactics

Here are 5 Lead Generation Tactics that convert the most. 

Email Marketing

Grow your email list to know your customers on a personal level. Once your customers sign up for your email, they show loyalty towards your brand for the content you provide them.

Email marketing is the best way to educate your customers and promote your products/services in a more elaborative way.

If your customer believes in what you are displaying them or solving their challenges, then nobody can stop them in believing that you are the best.

But how can you capture leads with email marketing?

It’s simple! You have to ask every visitor to sign up for your email list on your website. You can ask them to sign up again and again just as a reminder if the user doesn’t subscribe for the first time.

Make use of email marketing tools like optinmonster to create multiple types of optins that seriously grab users’ attention in the first instance.

Various optins that can be created to capture leads are lightbox popups (when the user exits), sidebar widgets (permanently displayed on every page non-negligible), after post widget (shown at the bottom of every blog post), floating footer bar (displayed at the bottom of every page), and slide-in (at the corner of the page & noticeable easily).


Content Marketing

Specific content for a specific audience always works. It captures leads by providing useful information, and if the content is satisfactory, then it converts customers into driving for sales.

Content Marketing

Any content can be categorized to work into 4 categories. Namely: awareness, interest, consideration, and decision.

Content can be in the form of a blog, videos, images, podcasts, or infographics.

Anything works fine if the content has needy information that users are looking for.

The most important thing to be considered is the distribution of content. Choosing the right channel will target leads and convert them into taking action.


Landing Page

The first thing your visitor's will checkout on your website is the landing page. Your landing page should be such that your users take action. There are many tools available in the market that helps you design a converting landing page. Tools like Elementor pro, Thrive, Architect, etc. are the most common and preferable tools.

What is the importance of landing pages?

A landing page is a highly converting tool for marketing that focuses on a single offer. If you want your site to be ranked in the search engine, then your landing page should be optimized.

When people search for a query and your landing page appears in the search result, then it boosts their confidence, and naturally, it generates leads.

A headline is the core element of a landing page. Your headline should be promising such that it grabs visitors’ attention in reading and believing in what you say.

If your visitors stick to your landing page, then they will opt-in for the offer, but if you fail to deliver what you have promised with your headline, then you lose them.


Optin Form

An opt-in form is where you ask your visitors to fill in the details. Make sure you ask only relevant information as people are aware of the security concerns associated with a website.

Test your opt-in form before placing it anywhere on the landing page. 

Email address and the name is the basic information you can ask for. Once the user subscribes for your email through the opt-in form, you can start sending emails and gain trust.

Try to give a professional look to your opt-in form and ensure to place the text holder to specify which information should be provided where.

You can ask for more information with your opt-in form but think twice before asking as often people tend to provide an only email address.

You can use optinmonster to design professional opt-in forms with multiple fields, and capture leads with a great looking form.


Call to Action

CTA is what encourages your audience to take action and increase your conversions. With a small sentence, you can ask your users to take action like Subscribe to our email list, download a free ebook, etc. 

Call to Action inspires your audience for lead generation with just a phrase, but placing it cleverly on the landing page is what you all need to do. 

You CTA should highlight the benefits to your prospects for taking action. There should not be any risk associated with the CTA, but you can always show some urgency.

A CTA not compulsorily has to be on the landing page. It can be inserted in blog posts, emails, or lead magnets. 


🌟 Lead Generation FAQ

What is lead generation?

In simple terms, lead generation is the process of identifying potential users and customers for the firm’s products and services.

How lead generation plays a vital role in digital marketing?

As we all know, lead generation focuses on finding new customers for the products and services. Lead generation also uses digital marketing channels like Facebook, Twitter, etc. If you start a conversation with them, then they are your lead.

Why is lead generation essential?

Lead generation plays a very vital role in business because it creates traffic on your business website. The revenue in your company or business comes from your customers.

What is B2B lead generation?

B2B lead generation is a typical marketing or sales process. In this, the person needs to collect customer's information such as name, email, a company name that will be useful to make a sale.


Final Verdict:

Social media and SEO play a huge role in lead generation and conversion. Designing a professional landing page, opt-in form, content is part of SEO that in any situation should not be avoided.

Social media is what encourages users beyond your landing page on your website. It has the power to generate leads without any website. 

Social media can improve your SEO ranking and drive more leads.

The most important social media platforms that can be used for lead generation include Facebook, Twitter, and Instagram.

Integrate social media icons on your website and link them to your accounts. 

If a user likes your content and wants to share it with others, then using social share buttons can be easily shared with anyone.

Lead generation is what everyone in digital marketing focuses on. Finding out the best tactics and implementing them is essential.

Use these 5 lead generation tactics, and hopefully, your CTR will increase like amazon.😉

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