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There are many types of an advertising network that provides a platform for publishers and advertisers to grow more traffic on their website and also earn more profit as the user buys the product on their website.
You must be knowing about CPA Affiliate Networks that works as a third party between publishers and advertisers. In this post, we are going to show some ad networks that support PPC (Pay Per Click) or CPC (Cost Per Click).
But before you know about the ad networks, you should know what PPC is and how it works.
In this article, we have shared the ✅Verified list of Top 5 PPC Networks for Publishers & Advertisers updated for 2023.
PPC has become immensely popular these days among publishers as it allows earning more profit quickly. The only thing needed is good traffic on the publisher’s website.
PPC works as a third party between advertisers and publishers. Moreover, it is a strong bridge that connects both publisher and the advertiser and ensures the payment terms to be transparent between both the parties.
PPC Advertising requires a publisher to promote offers specific to their niche. When any user on the publisher’s website clicks on the link or ad banner, then the user is redirected to the advertiser’s website.
For every such user, the advertiser pays the publisher, and this way, PPC ads become the greatest way to monetize website traffic and earn a lot.
A publisher joining PPC Ads must gather huge traffic on their website if they want to earn more. As more the number of valid clicks on the ads, more the revenue.
PPC has become an effective means of generating revenue for the publishers as many publishers are using it because you don’t have to wait for the user to buy the advertiser’s product/service. You get paid by the advertiser when a valid click is made on the ads.
Advertisers join PPC as they want more traffic on their products/services as more the traffic more the popularity. It doesn’t cost much to the advertisers for paying publishers with the PPC model; hence PPC is beneficial for both the publishers and advertisers.
Why Is PPC Advantageous For Advertisers?
PPC requires advertisers to pay only for the clicks made on their ad on the publisher’s blog or website. So it becomes easy to identify how much they have to pay to the publisher as payment is made only for genuine clicks.
The reason why advertisers choose PPC is that only interested users will click on their ads, and this means quality leads generated, which can be converted into subscribers and future buyers for their products/service.
Instead of paying the publishers only for showing up the ad where you are not even sure to get genuine traffic, PPC becomes an excellent solution to pay only for ads clicked. This saves a lot of money for the advertisers.
It’s easy to get started with PPC, and also your online presence among different users around the world increases to a great extent. It’s easy to manage the reports, track conversions, and campaigns that are running and generating genuine & quality leads.
Overall, PPC is the best way to grow the advertiser’s popularity online by paying less and generating more traffic.
Is PPC Beneficial For Publishers?
Publishers are always looking for effective ways that are easy to monetize their website traffic and generate more profit. PPC is one of the best solutions to monetize their website traffic effectively and an opportunity to earn a lot if their website has enormous traffic.
Every single click counts, and that is how PPC works for publishers. For every click made by the users on ads displayed on the publisher’s website, the advertiser pays a good amount that can range from $0.05 to $5 per click.
More traffic means more clicks and more earnings, but huge traffic is completely not necessary. Even small publishers can earn a lot with the PPC model. But finding the right PPC network is the main job. There are many PPC networks, but then once that pays more have to be given preference.
Here’s a list of Top Best PPC Networks that provide huge traffic for advertisers and an effective way for the publishers to monetize their traffic and maximize their profit.
Updated List Of Top 5 Best PPC Networks 2023
Google AdWords is the largest PPC Network and the best in the industry. Google, as we all know, is the largest and most popular search engine. Still, it also provides an advertising service where it helps businesses to grow by displaying their ads on Google and the publisher’s website.
Ads displayed in the Google search engine are based on keywords, and so the ads are displayed on the Google search engine result page in the form of text or image.
Advertisers joining Google AdWords can set their budget, which determines how much a publisher gets paid for every single click. If you bid higher than your ads will be given higher priority, and your ranking on Google search engine will be higher.
Google AdSense is undoubtedly the King of the Ring when it comes to offering PPC advertising. It has the most number of advertisers associated with its AdWords platform, so publishers get quality ads to be displayed on their website, which in turn results in high CTR.
The best thing about Google AdSense is that you don’t need to pay anything for joining its advertising platform. Sign up for free, and you also have the freedom to control the kind of ads to be displayed on your blog or website.
But its not as easy as it sounds. Google does not approve of your account so easily. It checks the kind of content that has been displayed on your blog and other factors that are manually verified by Google experts. But once approved, its raining money for you.
Media.net is one of the best alternatives to Google AdSense and is developed by Yahoo and Microsoft. It is a Yahoo-Bing PPC Ad Network delivering relevant ads but requires high-quality traffic and content.
It gives you complete control of the way you want the ads to be displayed. You can filter the advertisers and block the ones that you think does not match your niche.
Media.net offers an intuitive dashboard and tools that help you in tracking your performance in real-time and know which areas are left blank so you could fill up those areas and boost your performance.
Media.net requires websites' primary language to be English, and the traffic coming to the website should be mostly from the US, the UK, or Canada.
Facebook Adverts is the advertising model that Facebook offers to advertisers around the world. It is the most popular social media network with millions around the world connected and growing their followers.
This is a huge opportunity for advertisers to grow their business among those who are interested in their product/service. The ads served to the audience are relevant, and the advertisers have complete control over their ads displayed.
For instance, the advertiser can decide what kind of audience they want to reach based on factors like age, location, interests, and more.
In this way, the advertiser will get only quality leads and has to pay only for the leads generated. When Facebook displays ads to the audience, and the user visits the advertiser's website, then sales increase although the advertiser can decide whether they want to sell a product or increase awareness about their product/service.
Facebook pixel technology allows advertisers to display ads to those who have visited their website or downloaded the app on their smartphones.
Isn’t this the best idea to promote your business just by tweeting? Twitter Ads helps businesses achieve their targets by reaching millions across the globe just by tweeting about your business products/services. You can reach potential customers by word of mouth, which you can tweet through your account.
To measure your performance and know the response of your tweets, you can see the detailed reports in real-time and get a better idea of how your advertising campaign is performing.
You can control your tweets by choosing the target audience based on factors such as gender, interests, geography, or device.
Advertisers have to pay only for the tweet that has been liked, retweeted, followed your account, or clicked on the promoted tweet. You don’t have to spend much, and you can anytime start or stop the advertising services.
Bing is one of the largest search engines owned and operated by Microsoft. Bing Ads, just like Google AdWords, is a great advertising platform for promoting businesses to millions around the world.
It has millions of searches monthly and therefore offers a huge market to reach potential customers. Bing Ads provides PPC advertising on Bing and Yahoo search engine that doubles the number of potential users worldwide.
Just like Google AdWords, the ads appear anywhere on the page based on some keywords that a user uses to search on Bing or Yahoo search engine. Hence, keywords play a very important role if your ads want to be shown on the top.
Advertisers can set their daily or monthly budget and have to pay only when the ad is clicked. These ads are displayed based on the auction and then are shown on SERPs.
You can sign up for free and decide your budget but pay only for the clicks. Maximize your ROI by measuring the performance of your ads that tells you the engagement of users with your particular ads.
🌟 PPC Networks FAQ
❓What is PPC advertising?
Pay Per Click advertising means you are allowed to place ads on the web, which means that you can able to promote your company on search results or even on the social media platform.
❓What is the PPC ad network?
PPC ad network refers to a platform that allows you to deliver your ads to users. Google Adwords is the latest example of a PPC ad network.
❓What is PPC ad spend?
PPC advertising spends your ad network budget. With the help of PPC advertising, you can create an ad spend that fits the needs of your business.
❓Do people click on online PPC ads?
Yes, people click on PPC ads as ads that appear on the search engine earn more than 45% of the page clicks.
Conclusion: Top 5 PPC Networks For Publishers & Advertisers – 2023
PPC Ads saves your money as an advertiser as you have to pay only for the clicks and provides massive traffic based on your niche.
Publishers can maximize their profit by earning on every click instead of other models like CPA, where payment is made only when the user buys the product/service.
Maximize your ROI by joining one of these PPC Networks and grow your audience reach.😊