Have you ever wondered how that online casino you love keeps finding new players? The secret lies in casino affiliate marketing – a win-win strategy that rewards partners for driving traffic and leads. But with hundreds of programs out there, how do you pick the winners?
I've been in the affiliate game for over a decade, specializing in the wild world of iGaming. In this article, I'll draw back the curtain on affiliate marketing to reveal the inner workings of these lucrative deals. You'll discover the tell-tale signs of a quality program, red flags to watch out for, and tips to maximize your earnings.
Whether you're an established affiliate looking to diversify or just entering the arena, you'll learn the inside scoop on profiting from this 🤑 billion-dollar industry. So grab your chips and let's play!
🎰 The Stakes may be High, but the Rewards for Winners are Even Higher.
What are Casino Affiliate Programs?
As an affiliate marketer, you might be wondering, “What exactly are casino affiliate programs?” Simply put, these are partnerships between online casinos and marketers (affiliates) where the affiliate promotes the casino on their website or social media platform. In return, the affiliate earns a commission when their referrals sign up and play at the casino. This model is a win-win situation for both parties: the casino gains new players, and the affiliate earns a profit.
Casino Affiliate Programs Commission Models
There are three main models through which affiliates can earn money: CPA (Cost Per Action), CPL (Cost Per Lead), and Revshare (Revenue Share). Let's delve into each of these:
- CPA (Cost Per Action): In this model, the affiliate earns a fixed amount for every player who signs up and makes a deposit at the casino. The amount is predetermined and does not depend on how much the player spends at the casino, some of the below-mentioned Casino Affiliate Programs offer a CPA of around $550.
- CPL (Cost Per Lead): Here, the affiliate is paid for every lead they generate. A lead is a potential player who provides their contact information but may not necessarily make a deposit.
- Revshare (Revenue Share): This is the most common model in casino affiliate programs. In this model, the affiliate earns a percentage of the revenue generated by their referred players. The percentage can range from 25% to 70%, depending on the program. However, it's important to note that some programs have a negative carryover policy, meaning if your referred players win big and the casino loses money, this negative balance will be carried over to the next month.
Choosing the right model depends on your marketing strategy and the audience you are targeting. For instance, if you have a high-traffic website with users interested in online gambling, the Revshare model might be the most profitable. On the other hand, if you're good at generating leads but not all of them convert into depositing players, the CPL model might be a better fit.
12 Top Casino Affiliate Programs in 2024 ($550+ CPA)
| Affiliate Programs | Commission Model |
|---|---|
| Partners 1xBet | 1xbet affiliate program with 40% Lifetime Commission |
| 7StarsPartners | 45% to 60% Revshare + CPA and Hybrid Model |
| Bet365 | 30% Revshare subject to negotiation |
| BitcoinPenguin | 30% to 50% Revshare + CPA Negotiable |
| PinUp Partners | 50% Revshare + $200 CPA |
| Banzai Partners | 30 to 50% Revshare + Hybrid Model |
| FortuneJack | 25% to 70% Revshare |
| Casumo | Upto 45% Revshare |
| GGAffiliates | 60% Revshare |
| Poshfriends | 45% Revshare + $500 CPA |
| William Hill | 30% Revshare |
| V.Partners | Upto 55% Revshare or CPA €550 |
We'll explore some of the best casino affiliate programs in the industry. Each of these Casino CPA programs offers unique features and benefits that make them stand out. Let's dive in:
1. Partners 1xBet
The 1xbet Affiliate Program, also known as Partners 1xBet, is an excellent program that offers affiliates the opportunity to promote a quality product and earn a commission. The program is recognized for its transparency and provides affiliates with a wide range of promotional materials and tools to attract new players. With over 15 years of experience in the industry, 1xbet has built a solid reputation and has collected a lot of positive feedback from partners.
Partners 1xbet Key Features
- Affiliates can earn up to 40% lifetime commissions on the revenue generated by referred players.
- The program provides detailed statistics on the performance of affiliates, helping them optimize their strategies.
- Affiliates are provided with high-quality promotional materials, including banners and promo codes, to attract new players.
- A personal assistant is available 24/7 to answer all questions and provide marketing strategy recommendations.
- The program offers 160 deposit and withdrawal payment options through various eWallets and bank transfers.
Commission Model Offered
The 1xbet Affiliate Program offers a flexible commission model where affiliates can earn between 25% to 40% of the net profit generated by the players they refer. The commission is lifelong and is not affected by the total turnover of the player or any bonuses they receive. The program also offers automatic weekly commission payments, provided the amount exceeds $30. Any negative balance is carried over to the next week's profit calculation.
2. 7StarsPartners
7StarsPartners is a leading iGaming affiliate program that has quickly become a major player in the European market. Since its launch in 2016, it has been consistently expanding its portfolio, now boasting over 16 online casinos and sportsbooks. Known for its honesty and transparency, 7StarsPartners provides a modern, well-structured marketing system for brand promotion in the gambling sphere. The program offers a variety of advertising materials and links, allowing affiliates to earn commission from players who register and deposit funds through their unique referral links.
7 StarsPartners Key Features
- Direct advertiser for over 16 online casinos and sportsbooks.
- Extensive GEO coverage, particularly in Europe.
- Access to a variety of advertising materials and links.
- Detailed and comprehensive reporting.
- Strong focus on affiliate support and community building.
- The regular release of new high-converting brands.
Commission Model Offered
7StarsPartners offers a flexible commission structure, including revenue share, CPA, and hybrid deals. The revenue share structure allows affiliates to earn profits from the casino NGR, with a scale offering commissions from 45% to 60%. CPA and hybrid deals are defined separately upon negotiations with a dedicated account manager. The program emphasizes long-term partnerships, offering competitive commission rates and no negative carryover.
3. Bet 365
Bet365 Partners is the affiliate program for Bet365, a world-leading online sports betting brand. The program, formerly known as Bet365 Affiliates, was rebranded to better support and enhance the relationship between Bet365 and its affiliates. The program offers a professional marketing system with a wide range of tools and reports to help affiliates track the performance of their campaigns. It provides affiliates with a lifetime commission for promoting Bet365's sports betting, poker, casino, and bingo products.
Bet365 Partners Key Features
- 30% lifetime commission across all Bet365 betting products.
- Access to detailed stats on campaign performance.
- Geo-responsive creative material for targeted marketing.
- Enhanced visual dashboards for data analysis.
- Real-time stats for selected performance metrics.
- Compliance tools to navigate local rules and support responsible gambling efforts.
Commission Model Offered
Bet365 Partners offers a revenue share model where affiliates earn a 30% commission from the revenue generated by the players they refer. This commission is not subject to performance metrics, providing a flat rate to affiliates regardless of their performance. The program does not currently offer a sub-affiliate commission.
4. BitcoinPenguin
Bet365 Partners is the affiliate program for Bet365, a world-leading online sports betting brand. The program, formerly known as Bet365 Affiliates, was rebranded to better support and enhance the relationship between Bet365 and its affiliates. The program offers a professional marketing system with a wide range of tools and reports to help affiliates track the performance of their campaigns. It provides affiliates with a lifetime commission for promoting Bet365's sports betting, poker, casino, and bingo products.
Bet365 Partners Key Features
- 30% lifetime commission across all Bet365 betting products.
- Access to detailed stats on campaign performance.
- Geo-responsive creative material for targeted marketing.
- Enhanced visual dashboards for data analysis.
- Real-time stats for selected performance metrics.
- Compliance tools to navigate local rules and support responsible gambling efforts.
Commission Model Offered
Bet365 Partners offers a revenue share model where affiliates earn a 30% commission from the revenue generated by the players they refer. This commission is not subject to performance metrics, providing a flat rate to affiliates regardless of their performance. The program does not currently offer a sub-affiliate commission.
5. PinUp Partners
PinUp Partners stands out in the iGaming affiliate landscape as an excellent program promoting established brands like PIN-UP Casino and PIN-UP Bet. Since its inception in 2016, it has been actively expanding its reach, particularly in the CIS, Asia, and South America. The program is known for its personalized approach to promotions and creatives, ensuring high user satisfaction and retention across diverse geographies.
With a focus on quality analysis and personalized marketing strategies, PinUp Partners invests heavily in tools and methods like email, SMS, contests, and tailored bonuses to maintain player engagement.
PinUp Partners Key Features
- Direct advertiser for PIN-UP Casino & PIN-UP Bet.
- Extensive GEO coverage including CIS, Asia, and South America.
- Personalized promotions and creatives for different GEOs.
- In-house tools for quality analysis and marketing optimization.
- Diverse commission models including CPA, CPL, and Revenue Share.
- Strong focus on affiliate support and community building.
Commission Model Offered
PinUp Partners offers a flexible commission structure, allowing affiliates to choose from CPA, CPL, or Revenue Share models. This flexibility caters to various marketing strategies and ensures that affiliates can maximize their earnings based on their traffic quality and volume. The program emphasizes long-term partnerships, offering revenue shares that can reach up to 50%, and CPA deals that can go as high as $200, depending on the traffic type and GEO.
6. Banzai Partners
Banzai Partners is a seasoned affiliate program in the gambling market, having been in operation since 2020. The program has been instrumental in developing and introducing new projects to the gambling market, gaining popularity among players from various countries. Banzai Partners is known for its reliability, exceptional offers, timely payouts, and comprehensive, up-to-date statistics for efficient work. The program represents established brands like Banzai Bet and Mostbet Casinos, both of which offer high player retention in a promising market.
Banzai Partners Key Features
- Direct advertiser for Banzai Bet and Mostbet Casinos.
- Extensive GEO coverage including Eastern European markets.
- Offers tailored hybrid and CPA deals to fit affiliates' needs.
- Fast payments and multiple banking options.
- Sub-affiliate system and a five-level revenue share structure.
- Multilingual marketing material and advanced technology algorithm.
Commission Model Offered
Banzai Partners offers a flexible commission structure, including revenue share, CPA, and hybrid deals. The revenue share structure allows affiliates to earn profits from the casino NGR, with a four-tier scale offering commissions from 30% to 50%. CPA and hybrid deals are defined separately upon negotiations with a dedicated account manager. Additionally, Banzai Partners offers a sub-affiliate commission structure, further enhancing the earning potential for affiliates.
7. FortuneJack
FortuneJack Affiliate Program is a lucrative opportunity for affiliates to earn competitive commissions by promoting FortuneJack Casino, a leading crypto-gambling site established in 2014. The program offers a variety of promotional materials and a user-friendly platform to help affiliates attract and retain players. With a commitment to privacy and security, FortuneJack ensures a confidential and reliable partnership. The program also offers a tiered commission structure based on performance, making it an attractive choice for affiliates.
FortuneJack Affiliate Program Key Features
- Revenue share commissions range from 25% to 70%.
- Accepts a variety of cryptocurrencies for transactions.
- No negative carryover policy.
- Dedicated account manager for affiliates.
- Access to a variety of marketing tools.
- Offers sports betting, casino, and live casino gaming options.
Commission Model Offered
FortuneJack offers a revenue share model with commissions starting at 25% and reaching up to 70%, depending on the total amount wagered by the players referred each month. The program also offers CPA and hybrid deals, providing flexibility to affiliates. Payments are made monthly based on the commissions generated by the affiliate's referrals.
8. Casumo
The Casumo Affiliate Program is a renowned platform that allows partners to earn revenue by promoting Casumo, a popular online casino known for its innovative approach and engaging games. The program is lauded for its user-friendly interface, effective conversion strategies, and a wide array of games.
Casumo Affiliate Program Key Features
- High conversion rates.
- User-friendly interface.
- Effective promotional materials.
- Dedicated affiliate management team.
- No negative carryover policy.
Commission Model Offered
Casumo offers a competitive commission model based on the number of players referred. Affiliates can earn a base commission of 25% with the potential to reach a maximum of 45%. The commission structure is tiered, with the percentage increasing as the number of referred players increases. For instance, referring 0-5 players earns a 25% commission, 6-10 players earn 30%, 11-20 players earn 35%, 21-40 players earn 40%, and referring 41 or more players earns a 45% commission.
9. GG Affiliates
The GGAffiliates Program is a multi-affiliate platform that combines casino, betting, and cybersports, allowing affiliates to earn in different areas simultaneously. Established in 2016, GGAffiliates operates within CPA, RS, and Hybrid partnership models, offering up to 60% in RevShare. The program is known for its competitive commission deals, punctual weekly payments, and dedicated support team that is always ready to assist.
GGAffiliates Key Features
- Multi-vertical affiliate program focusing on esports, gambling, and betting.
- In-house platform with real-time stats.
- Ready-made promotional materials.
- Terms and conditions are discussed individually.
- Weekly payments with a minimum payout of $20.
Commission Model Offered
GGAffiliates offers a flexible commission structure based on the product being promoted. For sports and esports, the commission ranges from 40% to 55% on revenue shares, depending on the number of first-time depositors referred. The program also offers CPA and hybrid schemes for dedicated marketers, with terms and conditions discussed individually with account managers.
10. PoshFriends
The PoshFriends Affiliate Program is a prominent player in the casino affiliate market, offering partnerships with well-established brands like Casino-X and Joycasino. Launched in 2012, PoshFriends has been providing affiliates with a variety of tools and extensive support to effectively monetize their traffic. With a focus on European and Asian markets, the program offers a range of commission models, including RevShare, CPA, and hybrid options, catering to the diverse needs of affiliates.
Poshfriends Key Features
- Partnerships with popular brands Casino-X and Joycasino.
- Up to 45% RevShare and CPA up to $500 per active player.
- Hybrid models combining CPA and RevShare.
- In-house platform with real-time statistics.
- Supports a wide range of traffic sources.
- No negative carryover policy.
Commission Model Offered
PoshFriends provides a flexible commission structure, allowing affiliates to choose from RevShare, CPA, or hybrid models. The RevShare model offers up to 45%, while the CPA model can reward up to $500 per active player. Hybrid deals are also available, combining a fixed CPA with a percentage of RevShare. This variety ensures that affiliates can select the model that best aligns with their marketing strategy and traffic quality.
11. William Hill
The William Hill Affiliate Program is a well-established platform that allows affiliates to capitalize on the popularity of William Hill, a trusted name in betting for over 80 years. The program offers a range of benefits and opportunities for affiliates to earn commissions by promoting a wide array of products including casino, sports, poker, bingo, and more. The program is powered by Income Access software, providing affiliates with a robust platform to generate detailed reports and statistics.
William Hill Key Features
- Partnerships with a trusted name in betting, William Hill.
- Access to a wide range of products across multiple languages.
- Innovative tools and multiple payment options.
- Personal account managers and support in many languages.
- Attractive and engaging promotions to help reach new audiences.
Commission Model Offered
William Hill offers a competitive commission structure with up to 30% revenue share depending on the number of new depositing customers referred. The program also offers CPA and hybrid plans, allowing affiliates to choose the model that best suits their strategy. For the first three months, affiliates receive a 30% revenue share on any bets made by referrals in the casino, live casino, poker, sports, and bingo games.
12. V.Partners
V.Partners is a reputable affiliate program in the gambling market, with over seven years of experience. It is a direct advertiser for popular casino and betting brands such as Vulkan Vegas, ICE Casino, Verde Casino, Vulkan Bet, and Hit'N'Spin. V.Partners operates on its own platform, providing affiliates with comprehensive statistics and expert managerial support. The program accepts traffic from more than 50 countries, including Europe, Asia, and Canada, and offers a variety of commission models.
V.Partners Key Features
- Direct advertiser for popular brands like Vulkan Vegas and ICE Casino.
- Offers CPA up to 550 EUR or RevShare up to 55%.
- Weekly payouts and sub-affiliate program.
- In-house platform with real-time statistics.
- Supports traffic from over 50 countries.
Commission Model Offered
V.Partners offers a flexible commission structure, including RevShare, CPA, and hybrid models. The RevShare model offers up to 55%, while the CPA model can reward up to 550 EUR per active player. Hybrid deals are also available, combining a fixed CPA with a percentage of RevShare. This variety ensures that affiliates can select the model that best aligns with their marketing strategy and traffic quality.
Each of these programs offers unique benefits that make them stand out among other Casino or igaming affiliate programs. However, it's important to remember that the best casino affiliate program for you will depend on your specific traffic and promotions. Consider factors such as the commission structure, the reputation of the brand, the support provided to affiliates, and the specific terms and conditions of the program.
How to Choose the Best Casino Affiliate Program?
Choosing the best casino affiliate program is a crucial step in your journey as an affiliate marketer. The right program can help you maximize your earnings and achieve your financial goals. Here are some steps and factors to consider when choosing a casino affiliate program:
- Understand the Commission Structure: As we discussed earlier, there are three main commission structures in casino affiliate programs: CPA, CPL, and Revshare. Understand these models and decide which one aligns best with your marketing strategy and audience.
- Consider the Brand's Reputation: The reputation of the casino brand you're promoting is crucial. Players are more likely to sign up and deposit money at a casino they trust. Research the brand, read reviews, and consider its reputation in the industry.
- Check the Conversion Rate: The conversion rate is the percentage of your referrals who sign up and deposit money at the casino. A high conversion rate means the casino is doing a good job of turning visitors into players, which can lead to higher earnings for you.
- Look at the Marketing Tools Provided: Good casino affiliate programs provide their affiliates with a variety of marketing tools to help them promote the casino. These can include banners, landing pages, email templates, and more.
- Evaluate Affiliate Support: A good casino affiliate program will provide excellent support to its affiliates. This can include a dedicated affiliate manager, regular updates on promotions and offers, and prompt responses to queries.
- Read the Affiliate Terms and Conditions: Make sure to read the terms and conditions of the affiliate program. Pay attention to details like payment terms, negative carryover policies, Brand bidding on their protected Keywords in SEM, and any restrictions on marketing methods or geographies.
Let's take a real example: Bet365, one of the best casino affiliate programs, offers a competitive 30% revenue share, has a strong brand reputation, provides a wide range of marketing tools, and has a dedicated affiliate team to support you. However, they do have a negative carryover policy, which means if your referred players win big and the casino loses money, this negative balance will be carried over to the next month.
The Potential Earnings of Casino Affiliates
The potential earnings of casino affiliates can vary widely depending on several factors, including the commission structure, the conversion rate, and the volume of traffic you can generate. However, it's not uncommon for successful casino affiliates to earn several thousand dollars per month.
For instance, if you're promoting a casino that offers a 40% revenue share and you refer a player who deposits $1000 and loses it all, you would earn $400 from that player. If you can refer 10 such players every month, you could earn $4000 per month.
However, keep in mind that these are just potential earnings. The actual amount you can earn will depend on your marketing skills, the quality of your traffic, and the performance of the casino you're promoting.
Legal Considerations for Casino Affiliates
As a casino affiliate, it's crucial to be aware of the legal considerations and compliance requirements associated with online gambling. Online casinos operate under strict regulations, and as an affiliate, you're expected to adhere to these rules.
FAQs on Casino Affiliate Programs 2024
How do casino affiliate programs work?
Affiliates are given a tracking link and get rewarded when new players register or play in the casino. A player is someone who deposits real money in an online casino.
What are the types of commission models in casino affiliate programs?
Casino affiliate programs mainly offer CPA (Cost Per Acquisition), Revenue Share, and Hybrid deals.
Can I have affiliate accounts with operators directly and still join a casino affiliate program?
Yes, you can have affiliate accounts with operators directly and still join a casino affiliate program.
Can I earn from referring other affiliates to a casino affiliate program?
Yes, some programs allow affiliates to earn a percentage of the commission from the affiliates they refer.
Are there any restrictions on earning commissions from my own gambling activity?
Yes, most programs do not allow affiliates to earn commission from their self-referred activity with iGaming operators.
Is the casino affiliate market competitive?
Yes, the online casino and gambling niche can be extremely lucrative, but that usually means you can expect a lot of competition.
Conclusion on Best Casino Affiliate Programs
So there you have it – the inside scoop on the top players in casino affiliate marketing. I've given you the keys to unlocking the riches of this billion-dollar industry. Now it's up to you to put them to use!
Remember, success doesn't happen overnight. Building an affiliate empire takes grit, smarts, and perseverance. But for those willing to learn the ropes and play the long game, the rewards are well worth the effort.
I hope this guide has shown that with the right strategies, the odds are stacked in your favor. The house may have its edge, but armed with insider info, savvy affiliates can still beat the house and walk away big winners.
Now grab your chips 🪙, pick your partners, and let the games begin! Opportunity is calling at the affiliate table – it's time to answer and claim your seat.
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I'm a marketing professional with over 4 years of experience in affiliate marketing. I've been blogging for 6 years and have written on everything from how to become a blogger, SEO tips, blogging for beginners, social media marketing and so much more. I love travelling and have been fortunate enough to see many different parts of the world.
