How to Use Pinterest for Affiliate Marketing in 2024 ? Ultimate Guide

Are you looking to make a good passive income? Switch to Pinterest, which is a social media platform that can help you.

Affiliate marketing is an excellent way by which you can earn good money by just sharing products that you promote. And Luckily, you can do affiliate marketing on Pinterest. Many real users have made money on Pinterest by promoting their affiliate links for free, and this guide is all about How you can use Pinterest for affiliate marketing.

Pinterest has over 322 Million Monthly Active Users, and this is a great opportunity for making good revenue through affiliate marketing. And this comprehensive guide is precisely going to teach you how you can share affiliate links on Pinterest with and without a blog and how you can set up your account on it. We will also provide you with a strategy in order to be successful in it.

So ensure that you read this post till the end, by which you can gain in-depth knowledge about how to start Pinterest affiliate marketing.

Is Pinterest Good for Affiliate Marketing? 

Well, as you know, a great affiliate marketing strategy has always been about emphasizing long-term results. If you wish to set up something that is going to last for a longer time, you don't have to strive every minute of the day.

First things first, If you wish to make money on Pinterest from affiliate marketing, you first need to understand this social media platform.

At times many people make the grave mistake of considering Pinterest as a social media platform, but it's not. Instead, you can call it a visual search engine or a referral traffic source. If people start thinking of it more as a search engine, they are going to start focusing more on the relevant keywords and phrases most commonly used.

Also, Pinterest is among the best ways through which you can build an affiliate stream, as pins have a longer shelf life. The lifespan of a tweet is measured in hours or minutes, whereas the life of a pin is measured in years or months. Also, the pins which are adequately optimized will show up in results frequently for the target keyword. In short, a Pin you created last year can earn you a great reward today.

Are Affiliate Links Permitted on Pinterest? 

Yes. Affiliate links are allowed on Pinterest as the platform entertains content creators to make income through their content, so sharing the affiliate links is completely compliant with Pinterest guidelines.

Few Pinterest Affiliate Marketing Tips to Boost your Revenue

If you have decided to use Pinterest as the marketing channel for your affiliate marketing business, then you need to understand the Pinterest app first as it can be highly overwhelming with all the pins, pictures and links at first. 

If you are unsure of where to start, you can follow the below-mentioned tips to make good money on Pinterest as an affiliate marketer. 

1. Rules for Affiliate Marketing on Pinterest

One aspect where Pinterest is different from other social networks is that you need to be consistently producing content to get good traffic, whereas, on Pinterest, you have your pinks which generate traffic for you for years and, from it, your affiliate revenue.

On Pinterest, your content is almost kind of evergreen and spending time doing the work upfront is going to pay you more significant dividends over the course of time. And you will be rewarded with a steady flow of new website visitors and good affiliate income.

So before we go any further, just make sure you know the rules of affiliate marketing on Pinterest, which include the following: 

Cloaking not Allowed 

At times many affiliates disguise their Affiliate Links with redirection tools like Pretty Links or Bit.ly. Whereas Pinterest's community guidelines clearly state that they encourage you to follow a ‘no surprises' principle where pinners should be able to reasonably anticipate where your links will take them.

Disclose Affiliate Links 

FTC, which is the Federal Trade Commission, clearly states that it has strict rules on disclosing affiliate links. So be very cautious if you are thinking of labeling any affiliate as sponsored content in both the pin description and landing page you direct people to.

Operate 1 Pinterest Account only 

At times marketers have seen to try the game by repinning content from selected accounts. Now that's against Pinterest guidelines. We recommend you refrain from operating multiple accounts or coordinating with other people with the purpose of manipulating the Pinterest platform.

2. Creating several pins per cost

As discussed earlier, there is no set of rules about how many affiliate pins you can make for a single piece of content or link. But to make a pin successful, you need to create a high-quality graphic that makes you stand out. And for this, you can use many marketing tools for different pin templates like:

• Heavy text vs. Visual only 
• Stock Imagery vs. Graphics 
• Coloured vs. Black & White images 
• Vertical vs. Horizontal Images 

You can also utilize this multiple-pin strategy to your advantage and go for a wide variety of keywords. For example, suppose you have a post on affiliate marketing. In that case, you can create a pin optimized for many other related keywords like how to make money from affiliate marketing, affiliate marketing on Amazon, etc. This will allow you to drive it back to one page on your site, which will also reduce the amount of new content production needed.

3. Respond to comments and questions

By responding to Pinterest comments, you can benefit and make more sales. At times users have genuine questions about products, and also they sometimes share their own experiences. So by having a proper assessment of these questions and suggestions, you can respond to them correctly to build their trust and promote the product even further.

4. Schedule pins beforehand 

You should share pins by scheduling them in advance using automated tools like Later, Tailwind, and Hootsuite, which can help you with that. You can set a custom schedule and add new content, and it will automatically get pinned to your board when the time comes. 

By doing so, you get to expand your reach as the Pinterest algorithm shows new content in a user's feed. And with global timings different, your post gets the maximum exposure. And by scheduling content for different time zones, you can organically increase reach by appearing in the feed when your audience is online.

Tip: If you are an affiliate marketer who has a niche site and has a relatively young Pinterest account or has just started it, we recommend you not just publish 2 articles and 30 pins per day. But you should concentrate on publishing one to at most three articles per week with 3 to 30 pins per week.

5. Refrain from following the Outdated Pinterest Practices 

Pinterest is a dynamic platform where if you follow outdated practices, it can lag your growth on the platform or even get your account into trouble. 

A few of these old practices which you should not use are:

• Group Boards
• Hashtags 
• Trying repining more content 

Instead, you should create new, fresh pins and not duplicate ones. Also, don't stuff the keywords too much.

6. Permit Rich Pins

Rich Pins can benefit you as they provide extra information along with being more descriptive. This helps get more attention and can increase your chances of getting enormous traffic from Pinterest.

How to enable Rich Pins in the following ways:

• Use Rich Pin Validator for proper checking of tags. 
• Ensure that you add rich meta tags to the pages like Affiliate product reviews and others on which you wish to use rich pins. 
• Select the option you used to add rich meta tags: oEmbed, HTML or Shopify 
• If everything looks okay, click on the Apply button and wait for 24 hours to get your rich pin approval. 

You can enable rich tags on your content like Products, Recipes and even on reviews.

7. Analysing pins

Analyses have been a critical part of any marketing campaign. And by doing a proper analysis of the performance of your pins, you can investigate their performance each month. To do this, you can rely on Pinterest analytics and any other scheduling tools you are using to make new content.

You can also create a custom Google Analytics segment for those visitors who visit your website via Pinterest. Affiliates can also check out their Affiliate Dashboard to know how many people purchased products you shared on Pinterest.

Along with this, you should also keep a close eye on key metrics like Time on Site, Click-through rate and Conversions.

8. Consider promoting high-performing pins 

Suppose you have a pin that is getting good clicks or conversions; you should consider running a campaign on it to get the pin in from of even more pinners. And for this, Pinterest Ads can really help you to get good results and conversions!

9. Experiment and see what's working best 

On Pinterest, you can create various strategies and experiment with new things and check out what works best. You can then see what's working and what needs to be worked on! You can also incorporate various aspects which work into your pins.

With this tip, you can increase your Pinterest growth. And whatever strategy you are using, you can check its effectiveness using Pinterest Analytics.

10. Optimize for SEO

SEO optimizing has always been an essential part of any social media campaign. We did mention earlier that Pinterest is more kind of a search engine that is used to find new content. On it, you can optimize your SEO profile on Pinterest to reach out to people about what they are looking for. 

You should apply the basic techniques of SEO while you write titles and descriptions. Also, make sure to choose your keywords correctly, which can make your post reach better. You can take your keyword and search it on Pinterest and check out the results which are being displayed, and frame your content accordingly. 

As you get your keywords, you can concentrate on three major aspects to implement Pinterest SEO – Pin description, Pinterest Profile, and Board Description.

11. Be International when you Promote your Products 

When you choose any product to promote, make sure you think about your audience. You can also consider popular trends, popular keywords and also popular topics trending on Pinterest. And if you do not promote the products which users actually want to buy, you will hardly get any sales.

12. Build an Email List from Pinterest

You can capture the readers' email addresses which, in our view, is the best Pinterest affiliate marketing strategy. This will benefit you to promote your affiliate products through drip email campaigns where you can educate them more about your product and various offers associated with it.

And for this, you can include an email opt-in on your landing page by which Pinterest visitors can join your mailing list. Once they come on your list, you can build an email campaign that can nurture them as they sign up.

Top FAQs related to Pinterest Affiliate Marketing 2024

Conclusion: Is Pinterest Affiliate Marketing really worth it? 

If you are looking to skyrocket your passive income, we do recommend Pinterest affiliate marketing. Pinterest marketing is now proving to be an asset for most businesses using it for product promotions. When you promote your products correctly, this social platform is going to deliver you significant traffic and generate more sales for you and fetch you a loyal customer base.

Pinterest is fantastic for affiliate marketing as the audience is already there; all you have to do is create interest among them by grasping their intent to purchase. You just need to guide them in the correct direction. We hope that this guide was helpful in providing you with all the aspects of Pinterest affiliate marketing and can boost your passive income.