How to Do Product Research With Amazon Movers and Shakers?

Product research is crucial for achieving success in Amazon's selling business. There are a number of methods and techniques available to conduct Amazon product research. One such method is researching products with Amazon's movers and shakers list.

Amazon's Movers and Shakers is a dynamic list that provides a real-time overview of the products making the biggest gains in their respective sales rank over the past 24 hours.

This list is updated on an hourly basis to provide a snapshot of Amazon shoppers‘ behavior at any given moment.

The Movers and Shakers list differs from Amazon's Best Sellers list in the period they cover. While the Best Sellers list shows 30 days of product performance, indicating established popularity, the Movers and Shakers list covers the past 24 hours.

This makes the Movers and Shakers list more useful for spotting which products are rising and falling in popularity.

Benefits of Using Amazon's Movers and Shakers for Product Research

1. Helps in Identifying Trending Products

The first benefit of using Amazon's Movers and Shakers list is that it allows sellers to identify trending products quickly and efficiently.

The Movers and Shakers list details all of the most popular trending products in recent days, making it an ideal tool for identifying short-term trends (items that experience a large boost in popularity for a short amount of time).

The list is time-sensitive, meaning that it provides a real-time overview of how Amazon shoppers are behaving at any given moment.

2. Gaining Insights into Consumer Behavior

The Movers and Shakers list can also provide valuable insights into consumer behavior. By monitoring the list over time, sellers can note high-performing products that fit with their current inventory.

This can help sellers understand what the current trends are, what people are searching for, and what product jumped in sales rank.

This real-time data can be used to plan and expand your offer, but it’s a little more complicated than just ‘start selling whatever’s in Amazon Movers and Shakers. It requires careful analysis and understanding of the market trends and consumer behavior.

3. Spotting Potential Products for Promotion

The Movers and Shakers list is also helpful for identifying potential products for promotion. By identifying high-performing products that align with your current inventory, you can expand your product range and potentially turn fast profit margins.

Moreover, the list can help you identify products that are likely to be in demand in the immediate future, allowing you to develop product listing strategies effectively.

By paying close attention to the products that are trending on the Movers and Shakers list, you can spot promotional marketing opportunities and use them to boost your sales.

4. Understanding Market Dynamics

The Movers and Shakers list assists Amazon sellers in understanding market dynamics. By observing which products are moving up or down the list, sellers can gain insights into market trends and consumer preferences.

For example, if a certain type of product consistently appears on the list, it could indicate a strong and sustained demand for that product category. Conversely, if a product quickly drops off the list, it could suggest that its popularity is only temporary or seasonal.

5. Planning Inventory and Stock

The Movers and Shakers list is a helpful resource for inventory and stock planning. By monitoring the list, sellers can predict which products will likely be in high demand soon and make necessary adjustments to their inventory.

Step-by-Step Guide on Doing Product Research with Amazon Movers and Shakers

Step 1: Access the Movers and Shakers List

Visit the Amazon Movers and Shakers page. You can navigate through different categories or departments to focus on a specific area of interest.

Step 2: Identify Trending Products

The list shows the top 100 trending products by performance, how much the sales rank has increased, previous rankings for products, the number of product reviews and stars, and the pricing range. Use this information to identify profitable products that are currently popular among consumers.

Step 3: Analyze Product Details

Click on the products that catch your interest to view more details. Pay attention to the product descriptions, customer reviews, and ratings. This can provide insights into why the product is popular and what features or qualities are appreciated by customers.

Step 4: Benchmarking

Use the Movers and Shakers list as a product-sourcing resource and for product benchmarking, including product description optimization and keyword research.

Step 5: Monitor Over Time

Keep an eye on the Movers and Shakers list over time. This will help you spot trends and understand the dynamics of the market.

Common Mistakes to Avoid

As an Amazon seller, there are some of the mistakes that Amazon sellers usually have to deal with, here are some of the most common mistakes that one can be avoiding for a better Amazon selling experience:

Risks of Solely Relying on Trends for Product Development

While trends can provide valuable insights into consumer preferences, relying solely on them for product development can be risky. Trends are transient by nature and can change rapidly, making it difficult to forecast the exact specifications and potential sales volumes of new products.

Moreover, a product developed based on a trend might not have a market once the trend fades. Studies have found that many new products fail not because of technical shortcomings but because they simply have no market.

This is often due to a faulty understanding of customer needs, which can result from over-reliance on trends rather than comprehensive market research.

The Importance of Not Relying Exclusively on Amazon's Movers and Shakers

Amazon's Movers and Shakers list can be a useful tool for generating product ideas and identifying trending products. However, it should not be the sole basis for product development.

The list provides a snapshot of what buyers like to buy at a particular moment, but it does not necessarily reflect long-term consumer preferences or market demand.

The sales rank for the Movers and Shakers list can be very different from the Best Sellers list, indicating that a product's popularity may be temporary.

Relying exclusively on the Movers and Shakers list for product development can also lead to a lack of differentiation in your product offerings, as you might end up selling the same trending products as many other sellers.

To develop successful products, it's crucial to conduct comprehensive market research, understand your customer needs, and identify opportunities for innovation and improvement.

This can involve using a variety of research tools and methods, such as surveys, focus groups, and interviews, in addition to monitoring trends on platforms like Amazon's Movers and Shakers.

FAQs on Amazon Movers and Shakers

Over to You

As we conclude our discussion on how to do product research using Amazon's Movers and Shakers, we hope you've gained valuable insights.

This list, with its real-time data and ever-changing nature, is a powerful ally in identifying trending products and understanding consumer behavior.

Moreover, studying top-performing products on the Movers and Shakers list can provide insights for optimizing your own products.

However, remember that it's not a standalone solution, but a part of a broader research strategy.

We believe with this detailed guide you might have understood how to do product research with Amazon Movers and Shakers.

So, as we hand over the reins to you, we urge you to incorporate these insights into your product research strategy.