16 Best Incentive Ad Networks 2024 → Rewarding Engagement 🚀

Incentive advertising is blowing up lately! More and more apps and websites are rewarding their users for engaging with ads and promotions. And I don't blame them – who wouldn't want a little extra virtual currency or a discount code for watching a video? As an affiliate marketer, I'm always looking for the next big thing, and incentive ads seem like they could be it.

Industry reports show that global ad spend on incentivized ads is expected to surpass $250 billion by 2024. That's some serious growth! Incentivized ads can also increase conversion rates by over 25% compared to regular ads. With numbers like that, it's no wonder so many publishers and advertisers are jumping on board.

The key is finding the right network partner to run incentivized ad campaigns. The space is crowded, but there are some standouts in terms of targeting capabilities, geo coverage, and overall performance. I've tested my fair share of networks and assembled my list of the top incentive ad networks to work with in 2024.

Let's dive in and discuss which ones provide the best opportunities!

What are Incentive Ad Networks?

Incentive ad networks are platforms that connect advertisers with mobile app developers and content creators who use incentivized advertising to drive user engagement and increase app installs. Incentivized advertising is a marketing strategy where users are offered rewards or incentives, such as virtual currency, in exchange for interacting with an ad or completing a specific action within an app. These actions can include watching a video, filling out a survey, or downloading and installing an app.

Now that we are very much clear about what an incentive ad network is, without any further delay, let's get started with the list of 16 Best Incentive ad networks and choose the favored one for you.

💸 16 Best Incentive Ad Networks 2024

The below-mentioned incentive ad networks are based upon different parameters such as quality traffic, minimum payout, the type of offers, their fill rate, targeting options, and much more.

Incentive Ad Network	User Ratings	Key Highlights
HilltopAds	4.9 Stars⭐	Traffic segmentation by quality and activity, various ad formats, and high ROI for top GEOs.
JuicyAds	4.8 Stars⭐	Specializes in adult entertainment websites, high traffic volume, and easy-to-use interface.
Adsterra	4.4 Stars⭐	High monetization rates, easy-to-use control panel, and various advertising options.
AdGate Media	3.9 Stars⭐	Offer Wall ad unit for app monetization and user acquisition, but has some negative reviews regarding customer service and payment issues.
CPAGrip	Mixed reviews	CPA marketing platform with earning opportunities for advertisers, but there are better alternatives in terms of earning potential.
Tapjoy	Not available	Exceptional reach of over 500 million users, high eCPMs, with figures surpassing $1,000 for Android users in the US.
OfferToro	3.97 Stars⭐	OfferWall ad unit for app monetization, global reach, and community-based support.
Kevel	4.6 Stars⭐	Great API and reporting tools, suitable for custom-built solutions and marketplaces.
3dot14	3.7 Stars⭐	Mobile Ad Network for user acquisition, brand visibility, and performance, but has low user ratings.
SmartyAds	Not Available	Easy targeting, reliable tech support, and good campaign optimization opportunities.
AppLovin	3.7 Stars⭐	Mobile advertising optimization platform with a diverse set of auctions for supply and a good support team.
MyLead	4.6 Stars⭐	Affiliate network with a variety of offers, good support, and a community forum for exchanging views and information.
NutraCash	4.6 Stars⭐	Overall experience of around 15 years and offering 20% more than the competitors.
Adscend Media	Not available	35,000+ publishers in 180+ countries, with recognition from industry leaders such as Inc. Magazine, Forbes, and Empact Academy.
Perform[cb]	3.9 Stars⭐	Recognized as one of the best CPA networks worldwide since 2015
Mediavine	3.8 Stars ⭐	Uses header bidding and direct deals to get the highest rates for their publishers' ad inventory.

In addition to all this, I have also covered all the major parameters that make these incentive ad networks listed in our handpicked list of the best ones.

1. HilltopAds

Being the best Incentive Ad Network on our list, HilltopAds offers some excellent offers and features making it the top contender in our list. With a massive reach spanning all geographies, HilltopAds delivers an impressive number of impressions daily, along with covering all the important aspects like top GEOs, offers, and much more. HilltopAds offers direct traffic from a vast network of publishers, ensuring high-quality, targeted traffic for your ads while ensuring the best results for you as an affiliate marketer or publisher.

One of the standout features of HilltopAds is its commitment to ensuring that all impressions count. There are no blocked impressions, guaranteeing maximum visibility for your ads. Coupled with real-time detailed statistics and eCPM real-time optimization, HilltopAds provides valuable insights and ensures your ads are always performing at their best.

HilltopAds Highlights as the #1 Incentive Ad Network

• Precise ad targeting based on carriers, systems, browsers, and devices.
• Guaranteed impression counts with no blocks for maximum ad visibility.
• Real-time performance statistics and eCPM optimization for optimal results.
• A user-friendly self-service platform for advertisers.
• Dedicated support staff for assistance.
• Custom solutions tailored to partner needs.
• An in-house ad server for enhanced campaign control.

2. JuicyAds

Being the #2 player in our list of the best Incentive ad networks, JuicyAds has been a preferable choice among users, since JuicyAds has been a renowned player across adult ad networks, the incentive it offers is preferably more towards the adult niche, so if you are someone working in this niche, JuicyAds is going to be an excellent choice to consider.

JuicyAds shines as an excellent incentive ad network, renowned for its high conversion rates, exclusive ad placements, and modern interface that puts publishers in the driver's seat. With over 1 billion impressions delivered daily across more than 4,000 campaigns, JuicyAds offers a global reach that few can match. Their commitment to quality and performance is evident in their numerous industry awards and their proactive stance against malware, ensuring a safe and profitable environment for publishers.

JuicyAds Key Highlights for Advertisers & Publishers

• Focus on niches like webcam, dating, and gaming, ensuring profitable content views.
• User-friendly interface for effortless monetization strategy control.
• Over 1 billion daily impressions, reaching a broad audience.
• Exclusive ad spots due to strong publisher trust.
• Over 30 industry awards, highlighting commitment to quality.
• Active malware combat for content security.
• Hosted across 5 data centers and 3 CDNs for speed and reliability.
• Proprietary Sexy Technology® for consistent campaign performance.
• Flexible billing options including CPC, CPM, and CPA/CPL.
• A variety of ad types, from banners to PopUnders, tailored to your strategy.

3. Adsterra

Adsterra being the #3 player in the list of best Incentive ad networks has been a popular choice for advertisers, publishers, and affiliate marketers. With an expanded partnership of over 12,000 advertisers and an impressive 100% fill rate, Adsterra has been a preferable choice for publishers aiming for optimal monetization. Their commitment to excellence is evident in their quick 10-minute approval process, ensuring publishers can kickstart their campaigns without delay.

In addition to all this, Adsterra also offers some great options in terms of online ads for publishers, these options include Popunder, Social bar, In-page push (social bar), banners, and native banners. Covering all the key factors, Adsterra is the go-to platform for publishers seeking efficient monetization. Their commitment to security, diverse ad formats, and a user-centric self-serve platform further cement their position as an industry leader across multiple verticals.

Adsterra Key Features

• A combination of in-house tech, trusted fraud detection, and human review ensures a safe advertising experience.
• A User-friendly platform allows publishers to autonomous campaign management.
• 24/7 multilingual online chat and tailored assistance for partner care.
• Diverse ad formats including Popunders, Native Banners, Social Bar, and Direct Link.
• Flexibility in payment with both CPC and CPM models.
• Innovative anti-adblock solutions boost earnings by an average of 35%, overcoming ad-blocking plugins.

4. AdGate Media

AdGate Media has been a popular choice among publishers, advertisers, and affiliate marketers. Renowned for its innovative approach, AdGate Media is a magnet for publishers, boasting billions of daily impressions and hosting an astonishing 2,589 active offers at any given time. Their unique blend of non-intrusive advertising and rewarding experiences ensures that users are not just passive viewers but active participants, leading to enhanced user retention and engagement.

With a focus on security, diverse ad formats, and a user-centric platform, AdGate Media stands as a formidable choice for those seeking optimal monetization. On the other hand, something that can be used by publishers, and advertisers, AdGate Media has got rewarded ads integration options across different formats that work best for you WebOffer wall, Offer Wall SDK, or API integration.

AdGate Media Key Features

• Three-tiered security system featuring tech innovation, third-party checks, and human oversight.
• User-centric platform with automated processes for autonomous management.
• 24/7 multilingual chat and tailored support for every publisher.
• Diverse ad formats, including Popunders, Native Banners, and Social Bar.
• Flexible payouts with multiple payment methods like PayPal, Wire, and Payoneer.
• Anti-adblock technology boosts earnings by 35%, overcoming ad-block challenges.

5. CPAGrip

Getting along with the CPAGrip at the #5 position in the list of best Incentive ad networks, CPAGrip has gained quite an excellent place in the whole community across publishers, and affiliate marketers. Since 2013, CPAGrip has been delivering the best value to users, with different tools and options in terms of URL Locker, Content Locker, and Offer Wall.

Coupled with a wide range of over 2,000 incentive offers, it's evident why CPAGrip has become a go-to choice for both publishers and advertisers. Their commitment to excellence is further underscored by a dedicated support team and a suite of advanced analytics, ensuring that publishers are always at the forefront of affiliate marketing success.

CPAGrip Key Features

• Over 2,000 incentive offers for tailored campaigns.
• Diverse commission models: CPA, CPL, and CPS.
• Advanced tools: Content Locker, URL Locker, and API features like JSON and RSS Offer Feeds.
• User-friendly dashboard with access to global campaigns.
• Postback Tracking for detailed campaign insights.
• Flexible payouts starting at $50 with options from Net-30 to weekly.
• Multiple payment methods: Check, PayPal, Wire, and ACH.

6. Tapjoy

Tapjoy stands tall at #6 among the best incentive ad networks on our list. With an exceptional reach of over 500 million users, it's no surprise that Tapjoy is a preferred choice for many publishers. This advertising OG specializes in motivating users to download, engage with mobile apps and make in-app purchases. By offering a whole range of rewards, from virtual currency to premium content, Tapjoy ensures a delightful user experience, all presented through a seamless application interface.

Beyond just user engagement, Tapjoy is a great option for publishers and developers. With its state-of-the-art analytics and reporting tools, it provides a clear window into ad campaign performance. Such insights are invaluable, especially when publishers need to understand metrics like cost per install, return on ad spend, and income per user. These metrics are pivotal in assessing user engagement and the overall profitability of campaigns.

Tapjoy Key Features

• Extensive reach with over 500 million users.
• Engaging user incentives through varied rewards.
• User-centric, intuitive app design.
• Access to key metrics for comprehensive campaign analysis.
• Leadership in Offerwalls with high eCPMs, notably over $1,000 for US Android users.
• Custom native offer walls boosting revenue by up to 30%.
• Integration with top-tier demand sources for maximized monetization.

7. OfferToro

OfferToro has been a prominent player across the list of the top tier incentive ad networks. Designed with the modern publisher and affiliate marketer in mind, OfferToro offers a whole bunch of monetization tools tailored to maximize revenue streams. Whether you're a mobile game developer, a reward app creator, or a web-based platform owner, OfferToro's solutions are crafted to seamlessly integrate with your business model, ensuring optimal user engagement and revenue generation.

From its lightweight Mobile OfferWall SDK compatible with both Android and iOS to its user-friendly web-based offer wall, the company ensures that monetizing your digital assets is a hassle-free experience. With a vast network of over 10,000 publishers and 5 million monthly active users, OfferToro has acclaimed itself as one of the best Incentive ad networks for publishers as well as developers.

OfferToro Key Features

• Lightweight SDK for Android and iOS with multiple offer types like CPI, CPE, CPA, and Video Ads.
• Simple integration of the offer wall for consistent browser-user monetization.
• API for automatic offer pulling, tailored to your business needs.
• Promote brands to millions of monthly users, ensuring visibility and acquisition.
• Network of over 10,000 publishers amplifying offer reach.
• 5 million active users monthly, ensuring engagement and conversion.
• Over 1 million monthly conversions, showcasing platform efficacy.

8. Kevel

Kevel is a powerful ad network that provides a customizable ad server platform for sponsored listings, native ads, and more. With its well-documented APIs and JSON objects, Kevel enables users to create white-label features and incorporate custom decision rules, bidding algorithms, campaign management features, budget tracking, and analytics.

As a result, Kevel has become a popular choice for businesses looking to build custom ad platforms and drive more revenue. Kevel's ad server APIs allow for seamless integration with existing systems, enabling businesses to scale their ad networks without designing or building the backend from scratch. This flexibility and ease of use make Kevel an ideal choice for businesses looking to create and launch fully customized server-side ad servers in weeks.

Kevel Key Features

• Flexible server platform for crafting custom ad platforms, including sponsored listings and native ads.
• Comprehensive APIs such as Management, Decision, and Reporting for enhanced platform management.
• Incorporate custom rules, algorithms, budget tracking, and analytics through Kevel's APIs.
• Server-side APIs for smooth integration, and maintaining user experience.
• Option to host ad platforms on a business's own domain.
• Supports real-time bidding (RTB) for efficient ad placements.
• Advanced targeting features, focusing on context, location, search terms, and first-party data.

9. 3.14 Mobitech (3dot14)

3dot14, also known as 3.14 Mobitech, is a leading mobile ad network that helps app developers around the globe connect with top brands, maximize revenue, and improve CTRs, eCPM, and media buying. With a focus on delivering high ROI, 3dot14 has developed an in-house Demand Side Platform (DSP) that integrates with major global ad exchanges like AppNexus, Google Ad Exchange, MediaMath, and Smaato.

The company has offices in London, Delhi, and Jakarta, and has been serving brands and agencies since 2013. The ad network's AI-powered DSP, Radian, is designed to work with Apple's privacy changes and is integrated with more than 30 major ad exchanges. This enables advertisers to access the best inventories and ensures compatibility with iOS bid requests that are SKAdNetwork (SKAN) compliant.

3dot14 Key Features

• Partnership with 5,000+ active global publishers on both desktop and mobile.
• In-house DSP integrated with major global ad exchanges for optimal ad placements.
• Radian, an AI-powered DSP, is compatible with Apple's privacy changes and SKAdNetwork (SKAN) compliant bid requests.
• Emphasis on high ROI via data-driven performance marketing.
• Enhanced security with multiple tools to detect potential fraud.
• Regular campaign analysis to maximize ROI for advertisers.

10. SmartyAds

SmartyAds is a full-stack programmatic ad tech company that offers profitable ad monetization and media buying solutions for advertisers and publishers. With a focus on making advertising simple, SmartyAds has built a transformative full-stack programmatic infrastructure that includes a Demand Side Platform (DSP), Supply Side Platform (SSP), Ad Marketplace, and White Label Solutions. The company serves over 366,847 impressions per day with an average CTR of 5.48% and a price per thousand impressions of about $1.01.

The SmartyAds ad network's solutions are designed to streamline the process of real-time advertising campaign management, inventory purchasing, and ROI generation across all screens and platforms. With its global reach, top-tier programmatic solutions, and AI-driven technologies, SmartyAds is an excellent choice for businesses looking to maximize revenue and improve their advertising performance.

SmartyAds Key Features

• Collaborates with 25,000+ in-app and website partners globally.
• Provides integrated demand-side and supply-side platforms for comprehensive programmatic solutions.
• Ad Marketplace bridges advertisers and publishers for effective ad placements.
• Businesses can customize with White Label DSP and SSP.
• Utilizes Machine Learning, AI, and other advanced tech to revolutionize programmatic advertising.
• Supports diverse ad creatives across mobile, desktop, and tablet for immersive ad experiences.
• Employs multiple tools for fraud detection, ensuring a safe advertising environment.

11. AppLovin

AppLovin is a leading mobile ad network that focuses on helping app developers grow their businesses through user acquisition, monetization, and measurement. With a powerful full-stack solution and unmatched global scale, AppLovin has become a go-to choice for publishers and affiliate marketers. The company's proprietary technology and software solutions optimize app monetization, empower data-driven marketing, and ensure profitable growth.

AppLovin's impressive global scale includes over 150,000 apps using their software, a global reach of 2 billion mobile and CTV devices, and overall $3.5 billion in annual spending on their ad network with businesses in more than 130 countries leveraging their software.

AppLovin Key Features

• Collaborates with a broad network, reaching 2 billion devices and supporting 150,000+ apps.
• Provides a complete toolkit for user acquisition, monetization, and analytics.
• Proprietary technology enhances app monetization and data-driven marketing.
• Offers diverse ad creatives for immersive experiences on multiple devices.
• Simplifies ad campaign management, inventory buying, and ROI tracking.
• Empowers businesses with data-driven decision-making.
• Implements multiple fraud detection tools for a safe advertising environment.

12. MyLead

Being #12 on our list, MyLead has made quite a great name across the best incentive ad networks in our list. MyLead has been a preferable choice for many publishers, advertisers, and affiliate marketers. With over 3,000 partner programs in several dozen categories, MyLead offers a wide range of monetization opportunities for publishers. The platform is designed to be user-friendly and provides various tools and resources to help publishers maximize their earnings.

One of the key advantages of MyLead is its high payouts, which are among the highest in the industry. This means that publishers and affiliate marketers can earn more money for their traffic and conversions, making MyLead an attractive choice for those looking to maximize their revenue.

MyLead Key Features

• Global operation with smartlinks tailored to the user's location and device.
• Access to 3,000+ partner programs spanning health, beauty, electronics, and more.
• Industry-leading payouts for publishers and affiliate marketers.
• Multiple earning models: CPL, CPA, CPS, PPI, and COD.
• User-friendly platform with a straightforward registration process.
• Provides complimentary tools like Content Lockers and comparison engines for effective monetization.
• Offers 24/7 support and individualized mentoring for publishers.

13. NutraCash

At #13 in our list, we have got NutraCash, an incentive ad network that works on the Nutra vertical to be specific, since the vertical alone is estimated to be more than $71 billion and is still growing at a rapid pace year after year. One of the main reasons why NutraCash is being considered a popular choice across publishers and affiliate marketers is due to the high-value reward that it offers, along with all of these different aspects, NutraCash also offers 24/7 customer support for their affiliate marketers, publishers, and advertisers.

Whereas other similar ad networks are only stuck on the revenue aspect, NutraCash has been delivering some great value to their publishers and affiliate marketers in terms of keyword research and trends, sales metrics, and traffic sources as well. With an overall experience of around 15 years and offering 20% more than the competitors.

14. Adscend Media

Adscend Media, founded in 2009, is a leading advertising network that specializes in rewards-based ad solutions for apps and websites. With over 35,000 publishers in 180+ countries, Adscend Media has gained recognition from industry leaders such as Inc. Magazine, Forbes, and Empact Academy. Their platform offers a range of solutions, including Offer Wall, market research survey solutions, and video properties, which help publishers maximize revenues and advertisers achieve substantial returns on their advertising spend.

Adscend Media offers a comprehensive platform for publishers and affiliate marketers to monetize their content through rewards-based ad solutions. By partnering with Adscend Media, publishers can access a wide range of tools and support to maximize their earnings and achieve better results in their marketing campaigns.

Adscend Media Key Features

• Adscend Media has a global presence, with publishers in over 180 countries.
• Their platform includes Offer Wall, market research survey solutions, and video properties that help publishers earn more and advertisers achieve better ROI.
• Publishers receive support from a dedicated account manager to help maximize earnings and provide any other assistance needed.
• Publishers can earn a 5% commission on the earnings of each unique referral they bring to the platform.
• Adscend Media provides real-time reporting and analytics to help publishers track their performance and improve conversion rates.

15. Perform[cb]

Perform[cb], established in 2002, is a top-ranked performance marketing network that connects marketers and affiliates worldwide. Recognized as one of the best CPA Network Worldwide since 2015, Perform[cb] offers strategic plans tailored to meet its client's specific marketing goals, focusing on outcome-based marketing. They work with some of the biggest brands in the world, such as HBO, TikTok, and eHarmony. Perform[cb] provides a range of solutions for publishers and affiliate marketers, including mobile app distribution, content marketing, and affiliate management.

What makes Perform[cb] an excellent choice among other ad networks is that it delivers its offers across multiple verticals and domains including downloads, finance, e-commerce, management, health, lifestyle, and wellness as well. So, irrespective of the domain/vertical, you work into, the Perform[cb] has got something for you.

Perform[cb] Key Features

• Perform[cb] has a global presence, connecting marketers and affiliates worldwide
• Perform[cb] focuses on delivering real outcomes and high-quality customer acquisitions.
• Perform[cb] has a patented tracking platform that provides unmatched features such as customized dashboards, real-time reporting, and targeting capabilities.
• Publishers receive support from a dedicated account manager to help maximize earnings and provide any other assistance needed.
• Perform[cb] dedicates Compliance Associates to each marketer account to maintain brand protection and ensure high-quality advertising.

16. Mediavine

Mediavine is one of the leading incentive ad networks for publishers. As a full-service ad management company founded by publishers, Mediavine understands both the advertiser and publisher side of the business. This allows them to optimize ad placements for maximum revenue while providing a great user experience.

With over 10,000 publishers in their network, Mediavine has established itself as a premium advertising partner. Their brand safety and ad quality standards attract big-name advertisers willing to pay higher CPMs. Mediavine uses header bidding and direct deals to get the highest rates for their publishers' ad inventory. Publishers can expect industry-leading RPMs and responsive support from Mediavine's team.

Mediavine Key Features

• Header bidding technology to maximize ad rates.
• Dedicated account managers provide personalized service.
• Mobile-optimized ad units with fast load times.
• Brand safety protections keep advertisers happy.
• Transparent reporting through an intuitive dashboard.
• Responsive 24/7 support from ad ops experts.

Why are Incentive Ads a preferable choice among Internet Marketers?

Incentive ad networks specialize in promoting incentivized ads, which are marketing tools that offer users a reward or incentive in exchange for completing an action. These ads often appear on shopping or gaming apps and are sometimes referred to as sponsored, rewarded, or value exchange advertising. Incentivized ads can result in direct conversions for advertisers, and statistics show that users are over 25% more likely to convert when rewarded this way.

How do Incentive Ads Differ from Other Ads?

Incentive ads differ from non-incentive ads in that they offer users a reward or incentive for completing a specific action, such as installing an app, watching a video, or signing up for a subscription. This can lead to higher conversion rates and user engagement compared to non-incentive ads, which do not offer any rewards. However, non-incentive ads may attract users who are genuinely interested in the app or product, leading to higher long-term organic growth.

📈 Important Stats Related to Incentive Ads

Online incentives and incentive ads are marketing tools that offer users rewards or incentives in exchange for completing an action. These incentives can lead to higher conversion rates and increased user engagement. Well, there are several ways through which one can promote the ads, one of the most popular ways to promote incentive ads is the use of emails, here is a small pictorial representation to show the email open rate across multiple industries.

Here are some stats related to online incentives and incentive ads:

• Incentivized ads can result in direct conversions for advertisers, with users being over 25% more likely to convert when rewarded this way.
• In-app conversion rates increase by almost 10 times for users who interact with incentivized advertising, and shopping sessions increase by almost 3x after users interact with a promoted ad.
• The average conversion rate for Facebook Ads across all industries is 9.21%.
• The average PPC conversion rate across all industries is about 3.75% for search (Google Ads) and 0.77% for display networks.
• The average open rate across all industries for emails is 20.94%.
• The average open rate for retail category emails is 23%.
• The average open rate for education category emails is 25%.
• The average open rate for media category emails is 40.67%.

Now that we have covered all the important stats, let's get ahead with some of the common practices that could be done in order to use the incentive ads in an effective manner.

Pros and Cons of Incentive Ads

Incentive ads have several advantages and disadvantages for affiliate marketers and publishers:

FAQs on Incentive Ad Networks

End Note

After considering the complete list of best incentive ad networks, it is pretty much clear that each incentive ad network has something different from one another. Where one ad network is great in terms of offering rewarding services and offers, the other offers an extensive list of features like smartlinks, in-house DSP, and SSP.

But apart from all of this, the main question that arises in front of us before choosing the right incentive ad network is completely a choice of preference. What are the things you are looking forward to? What are your marketing and business objectives?

Incentive ads offer a unique approach to advertising, with the potential for higher conversion rates and user engagement. However, it's essential to weigh the pros and cons of using incentive ads and understand the possible trade-offs in terms of user quality and long-term engagement.

As an affiliate marketer or publisher, finding the perfect incentive ad network for yourself is gonna be a thrilling quest, filled with opportunities to learn, experiment, and grow.

So are you ready to get the most out of incentivized ads?