Mobile advertising is booming, with global spending expected to surpass $240 billion by 2024. As an affiliate marketer or publisher, you want to take advantage of this growth by partnering with the right mobile ad network. But with so many options, how do you choose?
In this article, we'll explore the top mobile ad networks making waves in the industry right now. You'll discover which networks offer the best targeting capabilities, the highest eCPMs, and the most robust reporting tools. Whether you're a seasoned pro or just starting out, you'll learn how to pick the ideal ad network partner to meet your monetization and growth goals.
Stick around as we dive into the key factors that set the top networks apart. You'll gain actionable insights to help you maximize your mobile advertising results.
Let's get started!
📲 What are Mobile Ad Networks?
Mobile ad networks are intermediaries that connect advertisers with publishers who want to monetize their mobile apps by selling ad space. These networks aggregate ad inventory from various sources and match it with advertisers' needs, facilitating the buying and selling of ad space on mobile platforms.
Mobile Ad Networks offer a range of ad formats, including banners, interstitials, video ads, and native ads, and support different pricing models like CPC, CPM, and CPA.
Why are Publishers and Advertisers considering Mobile Ad Networks?
- Ad Format Variety: Mobile ad networks support multiple ad formats, catering to diverse campaign goals and user experiences.
- Targeting Options: They offer advanced targeting based on demographics, behavior, device, OS, and more, ensuring ads reach the most relevant audience.
- Monetization Models: Networks provide various monetization models, including CPC, CPM, and CPA, to suit different advertising strategies.
- Programmatic Buying: Many networks support real-time bidding and programmatic ad buying, streamlining the ad placement process.
- Performance Analytics: Publishers and advertisers have access to analytics tools to track ad performance and optimize campaigns.
- Mediation Platforms: Some networks offer mediation services, allowing publishers to manage multiple ad networks through a single platform for better revenue opportunities.
- Market Reach: Mobile Ad networks connect publishers with a global advertising market, expanding the potential audience for app developers.
Top Mobile Ad Networks with Highest Ratings in 2024
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Securing the #1 position, OG Ads is the leading mobile ad network in our list, revolutionizing the app advertising industry. Connecting advertisers with top-tier publishers while facilitating the distribution and management of ads specifically designed for mobile devices. OGAds is designed to boost ad buys, providing a comprehensive overview, while offering efficient monitoring and tracking support of ad campaign performance.
OGAds also offers a variety of pricing models including cost-per-click (CPC), cost-per-acquisition (CPA), and cost-per-thousand impressions (CPM). You can target relevant audiences, scale your ad buys efficiently, and ensure that you receive the right advertising option that brings you revenue by showing relevant ads that are of value to your target users.
OGAds Pros and Cons
- Wide variety of payout methods.
- Weekly payments available.
- More than 600 Offers are available.
- Traffic from various channels.
- Provides real-time stats.
- Requires users to drive traffic to their site.
InMobi is a leading mobile-first ad network that enables brands to engage with global consumers through innovative advertising solutions. With access to over 691 million unique monthly users worldwide, InMobi provides a powerful platform for advertisers to promote their apps and reach targeted audiences across devices.
From rich media and video ads to interstitial and native formats, InMobi offers a comprehensive suite of ad units to drive real connections and unlock growth opportunities. As one of the largest independent ad tech companies, InMobi is a preferred choice for mobile app monetization and in-app advertising.
InMobi Pros and Cons
- Global Reach
- Effective Targeting
- High Viewability
- Variety of Ad Formats
- Limited Ad Placement
- Integration Challenges
The Facebook/Instagram Ads Network is a powerful tool for mobile advertising. It extends the reach of your campaigns beyond the platforms themselves, allowing ads to follow users across multiple devices and platforms. This network offers native ads, improving user experience by making ads feel less intrusive and more natural.
It's an ideal choice if you have high-reach objectives or a small niche audience, as it provides additional opportunities to reach them. The network also offers lower cost-per-click rates compared to other platforms, making it a cost-effective choice for advertisers.
Facebook/Instagram Ad Network Pros and Cons
- Precise Targeting Options
- Increased Brand Awareness
- Enhanced Engagement
- Comprehensive Ad Performance Metrics
- Adherence to Facebook’s Guidelines
- Lower Click-Through Rate on Instagram
Smaato is a leading global mobile advertising technology platform that provides a comprehensive omnichannel ad server and monetization solution. It empowers publishers to manage all inventory in one place and leverage their first-party data, while marketers gain access to high-quality inventory to reach audiences worldwide on any device.
Smaato's platform facilitates the delivery of demand partner advertisements through publisher properties on end-users wireless devices. It also offers in-app advertising, an effective monetization strategy for mobile publishers, allowing app developers to serve advertisements within their mobile app. Smaato is part of Verve Group, a Media and Games Invest SE company.
Smaato Pros and Cons
- Pool of over 90,000 advertisers
- Supports multiple ad formats
- Utilizes Dynamic Demand
- Provides a free ad server
- High-end fraud detection
- Effectiveness depends on specific apps
- Real-time bidding may not yield high ROI sometimes
Google AdMob is a top choice for monetizing mobile apps by displaying targeted in-app ads. It provides access to Google's vast advertiser base and advanced targeting capabilities to serve relevant, high-performing ads. AdMob supports multiple ad formats like native, video, and interstitial to optimize engagement and revenue.
With robust analytics and automation tools, AdMob makes mobile app monetization easy, allowing developers to focus on creating quality app experiences. Ultimately, AdMob enables app publishers and affiliate marketers to maximize revenue from their mobile inventory.
Google AdMob Pros and Cons
- High fill rate
- Variety of Ad Formats
- Better targeted ads
- High Payout Threshold of $100
Unity Ads provides a robust monetization framework for mobile games with seamless SDK integration across platforms. It offers multiple ad formats like rewarded videos and banner ads to maximize revenue.
With a global ad exchange and analytics tools in the Monetize dashboard, Unity Ads empowers developers to optimize ad strategies and achieve their monetization goals. For publishers and affiliates, Unity Ads grants access to a large pool of advertisers and demand partners to monetize mobile inventory effectively.
Unity Ad Network Pros and Cons
- Offers stable eCPM rates.
- Fast and Straightforward Integration.
- Gives approximate CPI or CPV for each GEO
- Uses machine learning technologies for ad optimization
- Unclear revenue calculation
- Few targeting options.
Mobfox Merger Ad Network, a fusion of Mobfox and Glispa, has emerged as a preferred mobile ad network for publishers and affiliate marketers. This merger combines the strengths of two global leaders in mobile ad technology, offering premium supply, powerful performance, and award-winning campaigns.
The platform provides comprehensive support for multiple advertising formats, including banner, interstitial, video, and native ads. It offers a user-friendly, transparent, and efficient way to maximize mobile ad revenues. With a focus on data-driven strategies, Mobfox ensures high CPMs and fill rates from diversified and global demand sources, making it an ideal choice for publishers and affiliate marketers seeking to optimize their monetization strategies.
Mobfox Pros and Cons
- Easy for app developers to monetize their apps
- Various ad formats
- Over 200 diversified demand sources
- Real-time quantum analytics
- Easy-to-use API
- Some users have reported problems
- Non-compliant clicks may occur
Tapjoy is a preferred mobile ad network for publishers and affiliate marketers, offering an innovative way to monetize mobile apps through rewarded video ads and an offerwall. This platform allows users to earn virtual currency by engaging with targeted ads, which can then be used to unlock in-app content.
Tapjoy's unique approach to advertising ensures a high level of user engagement and satisfaction. With a focus on delivering value to both advertisers and publishers, Tapjoy provides a powerful solution for maximizing mobile ad revenues and driving app monetization.
Tapjoy Pros and Cons
- Novel Engagement Model
- Monetization for Developers
- Pay Per Engagement Model
- Preference for Ad-Based Games
- Deceptive Practices
- Dependence on Third-Party Advertisers
SmartyAds provides a full-stack programmatic platform for monetizing mobile apps and websites. Its integrated ad server, marketplace, and analytics offer robust tools to maximize revenue from mobile ad inventory. With access to premium demand partners globally, SmartyAds enables publishers and affiliates to scale their mobile ad businesses.
The self-serve platform makes it easy to manage campaigns while optimizing for key metrics like fill rate and eCPM. Ultimately, SmartyAds gives mobile publishers and affiliates the technology to capitalize on programmatic advertising.
SmartyAds Pros and Cons
- Over 25,000 partners
- Advanced Mobile and Video Ad Capabilities
- Higher CPM
- Payment threshold of $50
- No CPA Campaigns
- Minimum Traffic Requirement
AppLovin Ad Network stands as a preferred choice for affiliate marketers and publishers in the mobile ad network space. It offers advanced targeting options, a vast inventory of ads, and a global reach, enabling publishers to monetize their apps effectively. AppLovin's large-scale and data-driven approach often results in superior performance. Its commitment to transparency and quality user acquisition makes it a reliable partner for achieving marketing goals.
AppLovin Pros and Cons
- Significantly larger than other ad networks
- Uses advanced targeting algorithms
- Variety of ad formats
- High Fill Rate
- Brand Safety Tools
- Potential for Irrelevant Ads
11. Epom Market
Epom Ad Network is a leading mobile ad network that provides high-quality mobile, video, and desktop inventory for companies. It offers advanced technology for cross-channel programmatic advertising, ensuring optimal reach and engagement. Epom's ad server is customizable, allowing businesses to tailor every aspect of their ad-serving solution to their brand identity.
It supports a variety of responsive ad formats, including display, mobile, in-app, and video ads, and provides multilevel granular analytics for measuring ad performance. Epom also offers automatic and data-driven optimization for CTR, I2C, and eCPM, simplifying ad operations. With Epom, businesses can set up hyper-targeted ad campaigns to reach their audience at any time and place.
Epom Market Pros and Cons
- Diverse Functionality
- Cross-Platform Support
- Real-Time Analytics & Reporting
- High eCPM Rates
- Support for Rich Media
- No Setup Fee
- Limited Engagement Guarantee
- Requires High Optimization Skills
Appodeal is a growth platform that empowers mobile app creators to launch and scale their businesses. It offers a full-stack solution, including monetization, growth intelligence, and bid & creative management services.
With a single SDK integration, publishers gain access to 70+ ad demand sources, in-app bidding, automatic UA optimization, user segmentation & A/B testing, and more. Appodeal's transparent and unbiased approach, coupled with its Accelerator-funding program, makes it a reliable choice for affiliate marketers and publishers.
Appodeal Pros and Cons
- Easy to set up and use
- Offers more than 70 ad-demand sources
- No minimum traffic requirements
- 60+ demand sources
- Reported crashes and ANRs
- Reported issues with video ads
Trends in Mobile Ads Spending & Mobile Advertising
Mobile ad networks aggregate advertising inventory and pair it with suitable advertisers, serving as intermediaries between publishers and advertisers. The mobile advertising industry has witnessed remarkable growth, with global spending surpassing $327.1 billion and projected to exceed $339 billion by 2023. This surge is fueled by the increasing prevalence of mobile technology, offering marketers an unprecedented opportunity to engage with their target audience.
Some of the most prominent mobile advertising platforms include Google Ads, Meta ads, Apple Search, AdMob, OGAds, and InMobi. The diverse forms of mobile marketing, such as in-app advertising, have become integral to the overall mobile advertising ecosystem.
Looking ahead, the future of mobile advertising is poised for a significant shift, particularly with the advent of 5G technology. The introduction of 5G is set to enable near-instantaneous ad content delivery, fostering highly immersive and interactive experiences for consumers.
Additionally, emerging trends like voice search optimization, visual search growth, and augmented reality shopping are reshaping the mobile advertising landscape, offering businesses new avenues to captivate their audience and drive meaningful outcomes.
Mobile ad networks are platforms that connect app developers (publishers) with advertisers looking to promote their products and services. They serve as marketplaces to buy and sell ad inventory within mobile apps. Here are some key things to know about mobile ad networks and why they are important for mobile apps:
By bringing publishers and advertisers together at scale, mobile ad networks enable the free-to-use model for millions of apps. They are a key part of app monetization and marketing strategies today.
FAQs on Best Mobile Ad Networks
How do mobile ad networks target users?
Mobile ad networks use data like user demographics, behavior, location, and device type for targeted advertising.
What is the role of programmatic advertising in mobile ad networks?
Programmatic advertising automates the buying and selling of ad space, enabling real-time bidding and improved targeting.
How do playable ads enhance user engagement?
Playable ads allow users to interact with a mini version of a game or app, providing a trial before download, which enhances engagement.
How does ad network integration benefit app developers?
Mobile ad networks provide more advertising options, automate matching with premium impressions, and simplify ad campaign management.
What is the average revenue I can expect from mobile ads?
Exact revenue varies based on factors like ad format and placement, but developers can expect to make between $0.05 and $20.00 per 1,000 ads served.
What are the key performance indicators (KPIs) for measuring mobile ad success?
KPIs include click-through rate (CTR), conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and lifetime value (LTV) of a customer.
Is it worth investing in mobile advertising for a small business?
Yes, as mobile usage continues to grow, investing in mobile advertising can be a cost-effective way for small businesses to reach and engage their target audience.
What are the best practices for creating effective mobile ad creatives?
Best practices include using clear and compelling visuals, concise and persuasive copy, strong call-to-actions, and ensuring that the ad is optimized for various mobile devices and screen sizes.
What are the regulations and compliance requirements for mobile advertising and affiliate marketing?
Regulations such as GDPR, CCPA, and guidelines from the FTC and ASA must be followed, including providing clear disclosures, obtaining proper consent, and respecting user privacy.
And there you have it – the top mobile ad networks to consider in 2024 for monetizing your mobile apps and games! With the right ad partner, you can take your monetization to the next level.
I know the mobile ad space can seem complex at first. But don't get overwhelmed!
Start by testing a few ad formats and networks to see what works for your audience and provides the best revenue. Be sure to track ad performance closely. Optimization is key in this fast-moving environment.
The opportunities in mobile are tremendous right now. And with some smart testing and persistence, you can build a steady mobile ad revenue stream. So try out some of these top networks, get creative with ad formats and placements, and keep optimizing based on data.
If you have any other questions on mobile ads or want to discuss your monetization approach, feel free to reach out! I'm always happy to chat more about how to make mobile ad networks work for you and take your earnings to new heights.
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